Issue 179

	November 2025 Contents:
	Find out more about the Design Symposium	>
	German Judges Meeting 2025	>
	EUIPO ETMD EP Alumni Event	>
	Fluid trade mark guidelines	>
	Bad-faith trade mark challenges in Russia	>
	EUIPO news	>
	WIPO developments	>
	Annual Conference: a first-timer’s perspective	>
	Judgments from EU General Court	>
	From the Observatory...	>
	MARQUES Media Roundup	>

Disclaimer:
The views expressed by contributors to this newsletter are their own and do not necessarily reflect the policy and/or opinions of MARQUES and/or its membership. Information is published only as a guide and not as a comprehensive authority on any of the subjects covered. While every effort has been made to ensure the information given is accurate and not misleading neither MARQUES nor the contributors can accept any responsibility for any loss or liability perceived to have arisen from the use or application of any such information or for errors and omissions. Readers are strongly advised to follow up articles of interest with quoted sources and specialist advisors.

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FIND OUT MORE ABOUT THE DESIGN SYMPOSIUM
The first MARQUES Design Symposium takes place in Frankfurt, Germany on 29 and 30 January 2026
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GERMAN JUDGES MEETING 2025
Andreas Lubberger, a member of the MARQUES Famous and Well-Known Marks Team, provides a full report on the recent Judges Meeting in Munich
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EUIPO ETMD EP ALUMNI EVENT
José Amorim, Sandra Müller and Charlotte Duly of the MARQUES Education Team could not be more delighted to have attended the very first alumni reunion of the European Trade Mark and Design Education Programme (ETMD EP) in Alicante on 24 October 2025
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FLUID TRADE MARK GUIDELINES
The MARQUES Brands and Marketing Team has published a set of guidelines for companies on the use of fluid trade marks
Fluid trade marks are a creative way to engage audiences by evolving a brand’s visual identity while preserving its core recognizability. Variations may include changes in colour, form or animation. While fluid trade marks offer flexibility and relevance for modern brands, legal and strategic safeguards are essential to prevent loss of distinctiveness or enforcement challenges. The 17 guidelines cover: core identity protection, legal risk management, strategic and creative use, enforcement and control, digital and technological considerations, and long-term oversight. The document can be downloaded from the Team’s page on the MARQUES website (MARQUES log-in required). The guidelines are written by Farah Molino, Rocio Fernandez-Bujarrabal, Djura Mijatovic and Flavia M Murad-Schaal, who are all members of the Team. The picture shows the Google doodle, an example of a fluid trade mark
BAD-FAITH TRADE MARK CHALLENGES IN RUSSIA
The expiration of the three-year non-use period following international brand owners' exit from the Russian market has emboldened certain bad-faith actors. These entities are increasingly filing cancellation actions based on non-use while simultaneously attempting to register confusingly similar marks
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EUIPO NEWS		WIPO DEVELOPMENTS
EUIPO has recently announced a new functionality on eSearch Plus, the opening of the Copyright Knowledge Centre, the launch of Early TM Screening and the details of next year’s DesignEuropa Awards		WIPO has published important information on the 13^th edition of the Nice Classification and a new report on trust in IP
Read More >>		Read More >>
ANNUAL CONFERENCE: A FIRST-TIMER’S PERSPECTIVE
The MARQUES Education Team has published an interview with Sara De Toledo about her experience of attending the MARQUES Annual Conference for the first time
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JUDGMENTS FROM EU GENERAL COURT
Each month, HouseMARQUES summarises recent interesting decisions from the European courts
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FROM THE OBSERVATORY...		MARQUES MEDIA ROUNDUP
The MARQUES Anti-Counterfeiting and Parallel Trade Team provides a regular update on the activities of the EUIPO Observatory		Read the MARQUES blogs for the latest trade mark news and analysis from MARQUES Teams. Recent posts include:
Read More >>		Read More >>

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