WIPO has published the Madrid System Yearly Review, which includes facts and figures on use of the System in 2024.

Key points are:

• About 65,000 international trademark applications were filed during the year (+1.2%) and about 452,889 designations (+1.1%)
• A total of 915,034 international trademark registrations were in force (+2.7%) with 7,325,670 designations
• For the fourth consecutive year, the UK received the most designations (28,877)
• The US topped the list of users, with US applicants filing 11,270 international applications (+2.5%) followed by those from Germany (6,449) and China (5,828)
• For the fourth year in a row, L’Oréal was the top filer (244 applications) followed by Novartis (193) and Euro Games Technology (141)
• Class 9 accounted for 10.8% of all classes of goods and services specified in applications. Classes 35, 42 and 41 were also very popular

Read more on WIPO’s website, from where the image is taken. The Madrid Yearly Review 2025 is available to download in English as a PDF and the data can be downloaded in XLS format.

Members of the MARQUES Cyberspace Team hosted a webinar on “Evolving Challenges and Infringements on Social Media” on 4 June.

This is the third time the Team has hosted a webinar on this topic, with the previous ones in 2012 and 2014.

Since then, said Luca Barbero, Barbero & Associates Ltd, UK, there has been a sharp increase in the misuse of signs online and in the use of social media for fraudulent activities.

The speakers tackled four key topics.

Four timely topics

Luca discussed fake promotions via questionnaires which promise branded products as prizes, using examples such as BARILLA pasta and GUCCI bags. These are seen in particular on Facebook, but Luca said Meta has been “extremely reactive” to takedown requests, often removing listings in a matter of minutes after a complaint is filed.

Kate Coffey, Zurich Insurance Company Ltd Switzerland presented on investment scams, which target the insurance and financial sectors. She said they have to be treated “case-by-case” and added: “There are no perfect solutions.”

These investment scams are often designed to go viral which means they can escalate very quickly and the victims also become promoters of the scam. The scammers frequently use brand names and logos to provide a badge of legitimacy.

“It can be very difficult to monitor and trace these documents,” said Kate, who stressed the importance of regular monitoring activity and reporting to platforms.

In his presentation, Daniel Greenberg, Lexsynergy Limited, UK, focused on impersonator scams, where fraudsters pretend to be company directors, partners, Board members etc. Often, they use fake email addresses to ask employees to buy gift cards or other items.

The scam is difficult to monitor as the communications are not public, and they are designed to prompt people to act urgently. Also, said Daniel: “Thanks to AI, the spelling and grammar in the messages is much better than it used to be”. So it is hard to tell they are scams.

Impersonator scams do not fit easily into social media reporting tools. It is therefore important to use whatever resources are available, for example asserting copyright in individuals’ photos that are used.

Finally, Linnea Harnesk, Autoliv AB, Sweden discussed changes in enforcement on X (formerly Twitter) since Elon Musk took it over in 2022. She highlighted challenges including verified accounts impersonating brands, fake promotions, the misuse of brand names in handles and hashtags and screenshot virality.

“Takedowns have become slower and less predictable since 2022,” said Linnea. But she emphasised that trade mark and copyright reporting still exists and it is possible to file trade mark infringement claims, send warning letters, obtain injunctions and initiate actions under the EU Digital Services Act and US FTC.

Closing the discussion, Luca promised it would not be another 11 years until the next webinar on this topic!

The revised Rules of Procedure of the EUIPO Boards of Appeal entered into force on 1 June 2025.

The Rules have been updated to reflect the changes that came into effect in the first phase of the Design Legal Reform on 1 May 2025.

Article 23

Article 23 of the Rules of Procedure concerning written observations by interested parties in proceedings before the Grand Board has also been amended to make it easier for interested groups or bodies to submit written observations in Grand Board cases.

Following the amendment of Article 23 of the Rules of Procedure, written observations can now be submitted in any of the official languages of the EU.

Where these are submitted in a language of the Office, which is not the language of the proceedings, the Grand Board will provide a translation into the language of the proceedings upon a reasoned request by the parties within one month.

Where the written observations are submitted in an official language of the EU which is neither the language of the proceedings nor a language of the Office, the Registrar shall invite the interested groups or bodies to submit a translation into the language of the proceedings within one month.

The revised Rules of Procedure are available online in English and will be translated into the other four Office working languages of EUIPO. For ease of reference, a version with changes highlighted has also been published.

If you have any questions, please contact a member of the MARQUES European Trade Mark Law and Practice Team.

From today (2 June), parties involved in any inter partes proceedings before EUIPO can request mediation to solve their dispute.

The EUIPO Mediation Centre offers services including mediation and conciliation which are voluntary, free of charge and can be carried out securely online.

The Centre was launched in November 2023. As of today, it can handle first or second instance EUTM opposition and cancellation proceedings and EUD invalidity proceedings.

While pending disputes must concern EUTMs and/or registered EUDs, ADR also allows the inclusion of parallel conflicts involving the same parties and other IP rights or other disputes.

Under the Office’s Strategic Plan 2030, new ADR services will be explored, potentially including mediation for GIs for craft and industrial products and copyright.

A Mediation Stakeholders Network has also been set up to bring together stakeholders from IP user associations and other groups.

EUIPO is hosting the fifth IP Mediation Conference on 16-17 October 2025 in Malta.

Find out more on EUIPO’s website here. Photo of EUIPO taken from the Office's website.

Class 46 readers may be interested to know that three new EUIPO Boards of Appeal case-law reports have been published:

• Descriptiveness of names of colours
• Similarity between pharmaceuticals and cosmetics
• Component parts of complex products (Article 4(2) and (3) EUDR)

The reports are used by the Boards to identify case-law trends, develop a common understanding of relevant legal issues and support consistency. They are also used by EUIPO as a basis for discussion of Common Practices with IP Offices and User Associations to harmonise practices and standards.

More information is available on the Boards of Appeal case-law research reports page on the EUIPO website. Ideas for future topics for reports or other feedback can be sent to the Boards using the following email address: BoACooperation@euipo.europa.eu.

WIPO has unveiled a new version of eMadrid, which is now available in a beta environment.

New features include: Centralized hub; Integrated workbench; Collaboration features; Real-time updates and prompts; and Built-in guidance.

eMadrid (beta) is a live environment, with real trade mark data, and is running in parallel with current eMadrid webpages. It can be used for all Madrid System transactions via a WIPO account.

Users should use the English version for the best experience, as the French and Spanish versions are not yet fully translated.

eMadrid (beta) was launched on 20 May, during the INTA Annual Meeting in San Diego, California.

More information about the new features, as well as how to provide feedback, can be found on WIPO’s website here.

WIPO is also hosting two webinars, both in English, which will provide a guide to eMadrid (beta). They are on 28 May at 9.00 Geneva time and 3 June at 16.30 Geneva time. Further webinars will be announced soon.

On 1 January 2025, the Canadian Intellectual Property Office (CIPO) launched a pilot project that allows it to unilaterally start non-use cancellation proceedings against trade mark registrations that are more than three years old. The project aims to clear the register of trade marks that are unlikely to be used in Canada. Sanjukta Tole provides a report for Class 46.

CIPO is targeting older registrations based on use in Canada or where Declarations of Use were filed. Any registrations less than three years old or any new extensions of older registration that have issued for less than three years will not be subject to this pilot project.

Evidence of use

Once CIPO issues a notice of cancellation against a registration, the registrant must provide affidavit evidence of use of the mark with each of the goods and/or services in the registration that are the subject of the notice.

It is critical that foreign brand owners have agents appointed to their registrations in Canada as CIPO will not typically communicate with registrants that have foreign addresses.

The affidavit evidence must be filed within three months of receiving the notice with one two-month extension of time as of right. The relevant period for use is three years prior to the date the proceeding is commenced by CIPO. There is no cross-examination on the evidence.

Proceedings

CIPO will discontinue the proceeding if (a) a registrant demonstrates the use of the mark with all the goods and/or services or (b) demonstrates use with some of the goods/services and deletes the ones not in use either voluntarily or following notice from CIPO identifying goods/services not in use.

If a registrant disagrees with CIPO’s findings, it can file written arguments and/or attend a hearing.

If a registrant is seeking to maintain a registration despite non-use due to special circumstances, the proceeding cannot be discontinued. Instead, a decision will be issued by CIPO on the acceptability of the excuse for non-use.

Any decision rendered by CIPO in the proceeding may be appealed to the Federal Court of Canada.

Advice for brand owners

When reviewing use of the mark in Canada, brand owners should keep in mind that the definition of use has a specific statutory definition in the Trademarks Act, R.S.C. 1985, c. T-13, particularly with goods.

The mark must be brought to the customer’s attention when the registered goods are transferred to the customer in the normal course of trade. The best evidence is having the mark appear on the goods, on labels or other materials attached to the goods and on product packaging.

Ancillary materials such as point-of-purchase materials or invoices can demonstrate use if they provide notice of the mark to the customer when the goods are transferred. The use of a mark on a website alone, for example, would not necessarily work by itself for goods but it may demonstrate use with services, which is easier to prove.

Brand owners need to remember that it is imperative to retain updated samples of use every few years and maintain sales figures and licensing documents in three-year windows for the purposes of this proceeding, although an ongoing archive of use is the best approach to counter such proceedings.

To protect against possible non-use proceedings from CIPO, brand owners with long standing registrations in Canada should review their portfolios to ensure that they have used their marks in Canada with at least some of the goods and services in the registration that are core to the business so that registrations, if selected by CIPO, can be sustained.

Thought should also be given to whether additional applications need to be filed in Canada to cover any new products and services that may now be associated with such trade marks or where the marks themselves have changed.

With examination wait times falling swiftly, it is a good time to consider revisiting portfolios in Canada.

Sanjukta S Tole is a Partner of Dickinson Wright in Toronto and a member of the MARQUES International Trade Mark Law and Practice Team