Now in its second year, Class 46 is dedicated to European trade mark
law and practice. This weblog is written by a team of enthusiasts who
want to spread the word and share their thoughts with others.
SATURDAY, 6 MARCH 2010 Daimler gets a nastygram from Ferrari
In a commercial for its Smart car, Daimler shows a number of two-seater sport cars, among them a Lamborghini Gallardo, Porsche GT and a Ferrari Enzo. In the end, the Smart Four-Two is shown with the commentary: "Isn't it suprising that dream cars are always two-seaters?".
If the embedded video doesn't work, here is the link to Youtube.
Pretty harmless, you may think, but Ferrari - well known for aggressively enforcing its intellectual property rights - sent Daimler a letter demanding that Daimler stop showing the commercial. Daimler complied, noting that the campaign had ended anyway. And Marc Langenbrinck of Smart wrote to Ferrari announcing that he would produce another version of the commercial, replacing the Ferrari Enzo with a Mercedes SLS. In red. Yes, he really said that.
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