WIPO has published the latest edition of the Madrid System Yearly Review, which includes facts and figures from 2025.

According to the publication, there were 64,000 international trademark applications filed in 2025, with over 450,000 designations. Over 943,000 international trademark registrations were in force in 2025, with over 7.5 million designations.

Applicants in the United States filed the highest number of international trademark applications (10,997) – a 2.5% decrease on 2024 – followed by Germany (6,106) (-5.3%), China (5,636) (-4.9%), France (4,026) (-4.4%) and the United Kingdom (UK) (3,871) (+3.7%).

L'Oréal of France remained the top applicant for a fifth consecutive year, filing 274 applications. The USA’s Light and Wonder, Inc climbed 38 spots to become the second top filer (105 applications), followed by Slovenia’s Krka, Tovarna Zdravil, DD, Novo Mesto (101).

About 80% of all international trademark applications filed in 2025 included one to three goods or services classes. The most popular class was class 9, followed by class 35, class 42 and class 41.

There were 2.5% more subsequent designation requests in 2025 than in 2024, a third year of growth. Requests have grown by 57% over the past 15 years –  from over 43,000 in 2011 to over 68,000 in 2025, reflecting the accession of new members and a broader push by holders into established markets.

You can download and read the report on the WIPO website here.