Registration for the 40^th MARQUES Annual Conference, which takes place in Lisbon, Portugal from 22 to 25 September, is now open.

The theme of the Annual Conference is “The Exciting Evolution of Trade Marks” and the panel sessions will focus on how trade marks are evolving in exciting ways as businesses explore new ways of using brands and other IP assets to build trust with consumers.

Plenary sessions

The Annual Conference will feature plenary sessions on topics including:

• The fine line between fame and genericism
• Innovative strategies to unlock the value of IP
• The role of regulation beyond trade marks
• The intersection of geographical indications, trade marks and international trade
• Beyond greenwashing: the new Digital Product Passport

It will also include updates from EUIPO and the annual review of CJEU and EU General Court case law.

Workshops

Interactive workshops at this year's Annual Conference presented by the MARQUES Teams will cover:

• Amicus curaie submissions
• Anticounterfeiting at trade fairs
• Protecting voice, image and identity
• AI and marketing
• Improving the UDRP
• EU design developments

Social programme and hotels

The social programme includes an informal Welcome Reception on 22 September, Cultural Evening at SUD Lisboa on 23 September and Gala Dinner Evening on 24 September.

The main plenary sessions will be held at the Epic Sana while the workshops will take place at the nearby Dom Pedro. Accommodation is available at both these hotels, as well as the InterContinental.

You can choose your hotel when booking (subject to availability). Special hotel rates have also been negotiated for delegates wishing to extend their stay either before or after the Annual Conference.

Modular participation is also available for anyone who wishes to source their own accommodation or who lives locally.

Registration

Early registration is strongly recommended. At the time of posting, 358 people from 58 countries had already booked.

The Early Bird full residential rate is €3,400 for MARQUES members and €4,250 for non-members. This rate applies to bookings received by Friday 26 June 2026.

Find all the information about the Annual Conference (including the programme and speakers, accommodation details, tours/excursions, fees, terms and conditions, and online registration) on the dedicated page on the MARQUES website.