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  Polish Sejm wants new logo...      Changes to OHIM's Manual of Trade Mark Practice: usually no similarity between restaurant services and drinks...      Genuine use in one Member State: the HPO speaks out...      The Transformers take over the General Court: ENERCON confusingly similar to TRANSFORMERS ENERGON...      The "ONEL case" - more rumours...      Poland: information on licensing for Euro 2012 trade marks...      Worst UDRP decision of 2009?...      G-Star successful in Italy as Milan Court upholds protection for 'Elwood' and ‘Limit Regular’ jeans....      The mother of all UDRP complaints?...      Poland: GESTROL is not always similar to GESTROLTEX...     
 
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Class 46 - for your European trade mark news
 

Now in its second year, Class 46  is dedicated to European trade mark law and practice.  This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
 
  MONDAY, 23 NOVEMBER 2009
McDonald's goes green - literally

McDonald's has been working on its image as a "green" company for some time, and it gets some credit for its efforts by some environmental groups. However, in a move that I would find hard to believe if today's date was 1 April, McDonald's has announced that it will turn literally green in Germany: the Golden Arch will be used on a green background in German McDonald's restaurants.

Holger Beeck, Vice-President of McDonald's Germany, has announced the move, which should signal McD's commitment to ecological principles, in an interview with the Financial Times Germany.

Note that the image above is a crude 2-minute job by me; no images of the actual new logo have surfaced yet.

Posted by: Mark Schweizer @ 13.38 
Tags: branding, color,,

 

   0 comments:    Post a comment

 
 

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Birgit Clark
Daniella Ampollini
Edith Van den Eede
Frédéric Glaize
Gino Van Roeyen
Ignacio Marques
Janne Britt Hansen
Jeremy Phillips
Mark Schweizer
Mikael Kolehmainen
Nikos Prentoulis
Sasha Yelnik
Tomasz Rychlicki

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The Class 46 archive


- 2010
     - February (10)
Polish Sejm wants new logo
Changes to OHIM's Manual of Trade Mark Practice: usually no similarity between restaurant services and drinks
Genuine use in one Member State: the HPO speaks out
The Transformers take over the General Court: ENERCON confusingly similar to TRANSFORMERS ENERGON
The "ONEL case" - more rumours
Poland: information on licensing for Euro 2012 trade marks
Worst UDRP decision of 2009?
G-Star successful in Italy as Milan Court upholds protection for 'Elwood' and ‘Limit Regular’ jeans.
The mother of all UDRP complaints?
Poland: GESTROL is not always similar to GESTROLTEX
     + January (36)
+ 2009
+ 2008
+ 2007

 
 

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