HP to relaunch Compaq brand in Germany

The Financial Times Deutschland recently reported that Hewlett Packard Co plans to revive the brand Compaq in Germany. HP had bought Compaq in 2002. In Germany, the brand name Compaq subsequently dissappeared but it continued to exist in other European countries, such as France or Italy, where the brand name was more established.

According to HP manager Martin Kinne, HP intends to offer notebooks and personal computers in the lower price segment under the Compaq brand name, while HP products will be offered in a higher price segment. The relaunch is scheduled for January 2008.

Posted by: Birgit Clark @ 12.43
Tags: brands, Germany, relaunch,
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