EUIPO has published the first EU designs represented using video and 3D, following the implementation of the final stage of the new EU designs regime on 1 July 2026.

The first video-represented EU design protects an animated graphical user interface for a mobile phone game. It was developed by Lessmore GmbH in Germany.

The first 3D-represented EU design protects a dice tray with a mobile phone holder. It is owned by Arranged BV in Belgium.

EUIPO says these registrations show how the new rules give designers greater flexibility to present their creations in the way they are actually experienced by users.

Video may be particularly relevant for designs that include animation or visual transitions, while 3D representation may help show the overall appearance of a product.

In the first half of July 2026, the EUIPO received 37 EU design filings using video and 20 using 3D representations. During the same period, the Office received 4 329 applications using static views, bringing the total number of designs received to 4,386.

The introduction of video and 3D representations reflects the increasing variety of digital and physical products for which design protection may be sought.

Applicants can consult the relevant EUIPO information and guidance to determine the most appropriate way to represent their design.

More information is available on the EUIPO website. The illustrations are taken from the online register