The German newspaper Die Welt recently reported that the well known and traditional brand TELEFUNKEN is set for a relaunch in Germany. Daimler AG sold Telefunken Licenses GmbH, an information and communication technology company holding all worldwide brand and license rights for "TELEFUNKEN", to Live Holding AG for an undisclosed sum in December 2007. For the takeover Live Holding AG, a strategic holding company, established a subsidiary called "Telefunken Holding AG". Telefunken Holding AG will have its headquarters in Berlin where TELEFUNKEN had originally been founded 104 years ago. TELEFUNKEN had been dissolved in 1995 but the brand was still licenced in several countries.