Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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Respect
According to the survey conducted by the Finnish M&M (a marketing and advertising professionals publication) and Taloustutkimus Oy (an independent full service market research house) the most respected brand in Finland is FISKARS (famous e.g. for its scissors that can be found in almost every Finnish household.)
The top ten looks as follows:
1. FISKARS up from 3rd place in 2007
2.
3. FAZERIN SININEN down from 1st place in 2007
4. IITTALA up from 4th place in 2007
5. HACKMAN same as in 2007
6. FAZER down from 6th place in 2007
7. JOUTSENMERKKI up from 12th place in 2007
8. Hyvää Suomesta – JOUTSENLIPPU up from tied 31st place in 2007
9. Kalevala Koru up from 14th place in 2007
9. This year a “foreign” brand made it to the top ten as well with LEGO tying the 9th place and up from tied 31st place in 2007
The full list can be seen here.
Tags: finland, most respected brand 2008,
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