The WIPO arbitration panel has ordered the domain names cokeblak.com, cokeblak.net and cokeblak.org to be transferred to their legitimate owner, Coca-Cola company. John R. Keys, Jr. acting as a single panelist found that:

COCA-COLA BLAK and COKE BLAK are more recent and might not be famous in themselves. The first has been registered by the USPTO, and the second has been allowed for registration although not yet registered. Both have been used in commerce, publicized, and derive a significant degree of immediate public recognition and identification from their famous COCA-COLA and COKE components.

Each of the Domain Names is identical to Complainant’s COKE BLAK trademark. The additions of the top level domains “.com”, “.net” and “.org” to the word “cokeblak” are properly disregarded when considering a domain name’s identity or confusing similarity to a trademark: