CLASS 46
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MONDAY, 14 JANUARY 2008
Sports chain moves to reduce reliance on event-driven sales
Tags: JJB acquires Original Shoe Company,
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Sports chain moves to reduce reliance on event-driven sales
UK sports retailer and health club chain JJB has acquired Scottish-registered The Original Shoe Company from Sports Direct in a £5 million deal. The plan is for JJB to reduce its reliance on sales driven by major football tournaments and to move increasingly into sports fashion. JJB seeks to diversify in the wake of the failure of any of the British football teams to qualify for the European Championship this summer.
OSC has 60 shops across Scotland and the north of England, selling a range of branded lifestyle clothing and footwear, including Henri Lloyd, adidas Originals, Caterpillar, Converse and Timberland.
Tags: JJB acquires Original Shoe Company,



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