AWN reports on an improbable deal that has been struck by iconic upmarket store Harvey Nichols with Aardman Animations. Under this deal the use of the fictional characters WALLACE & GROMIT (right) has been secured by Harvey Nicks (founded 1813) for an advertising campaign to mark the opening of a new store in Bristol. For the purposes of this campaign Wallace will be wearing a Dolce & Gabbana fitted shirt and an Alexander McQueen cashmere jacket, while Gromit will be kitted out in Ray-Bans. Harvey Nichols has stores in the UK, Ireland and further afield.

The responses of Dolce & Gabbana, Alexander McQueen and Ray-Ban are not recorded.