CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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WEDNESDAY, 27 AUGUST 2008
Rebranding -- even IP licensing agencies do it
Tags: Rebranding,
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Rebranding -- even IP licensing agencies do it
It's not just consumer-facing businesses that go through the rebranding process. Entertainment and sports licensing agency CPLG (in full: Copyright Promotions Licensing Group Ltd) has today announced its own rebranding exercise, with immediate effect, in all
seven of the European markets in which it operates -- the Benelux, the UK, France, Germany, Spain, Italy and Portugal. The logo on the right replaces the old 'Copyright Promotions' logo on the left. CPLG's client roster includes Bratz, the CareBears, Mr Bean, The Pink Panther and SpongeBob Squarepants.
Tags: Rebranding,
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