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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
WEDNESDAY, 27 AUGUST 2008
Rebranding -- even IP licensing agencies do it

It's not just consumer-facing businesses that go through the rebranding process. Entertainment and sports licensing agency CPLG (in full: Copyright Promotions Licensing Group Ltd) has today announced its own rebranding exercise, with immediate effect, in all seven of the European markets in which it operates -- the Benelux, the UK, France, Germany, Spain, Italy and Portugal. The logo on the right replaces the old 'Copyright Promotions' logo on the left. CPLG's client roster includes Bratz, the CareBears, Mr Bean, The Pink Panther and SpongeBob Squarepants.

Posted by: Blog Administrator @ 12.07
Tags: Rebranding,
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