The Benelux Office for Intellectual Property (BOIP), along with the Netherlands Patent Office, FPS Economy, VLAIO and Wallonie Entreprendre, have relaunched Create, Protect & Benefit.

This cross-border awareness campaign helps entrepreneurs in the Netherlands and Belgium recognise how IP affects their daily business decisions, including before they realise it.

In a statement announcing the relaunch, Hugues Derème, Director General of BOIP, said: “With Create, Protect, Benefit, we want to make clear that it is crucial for any entrepreneur to have this on his radar from the very beginning. We show how questions about innovation, collaboration and business growth in most cases are directly linked to intellectual property. Then we provide them with practical information on how to take advantage of IP, even in an early stage of their business.”

The relaunch is part of BOIP’s Strategic Plan 2030: to put IP firmly on the map of the business world through collaboration and public engagement.

“Create, Protect & Benefit proves that smart public policy, behavioural science and communication can work together to raise IP awareness in support of the wider innovation and entrepreneurship ecosystem” said Yves Hoffman, Deputy Director General at BOIP and Chair of the Steering Committee.

Create, Protect & Benefit, which was launched in 2021, has been updated with a new strategy, visual identity and fresh content. This has been developed with creative agency Roorda, which is known for successful awareness campaigns.

The platform www.create-protect-benefit.com features several business case studies and answers to common questions about IP. It is available in Dutch, French and English.

Videos are also available in Dutch and French.

MARQUES was pleased to welcome Hugues Derème to this year’s Annual Conference in The Hague, where he gave an opening presentation. MARQUES continues to cooperate with BOIP and other partners to promote awareness of the value of IP.

The picture shows a screenshot of the Create, Protect & Benefit website.