Two new episodes of the Talking MARQUES podcast are now available, featuring members of the MARQUES Intellectual Asset Management (IAM) Team discussing brand valuation.

The podcasts feature Bill Budd, Group Legal and IP Director at Virgin Group in the UK, and Sergio Ellmann, a partner of Marval O’Farrell & Mairal in Argentina.

In the first episode (number 26 in the Talking MARQUES series), they explore what brand valuation is, the difference between valuation and evaluation, and some of the challenges that brand owners face.

In the second episode (number 27), they look at developing issues including ISO standards, some examples of how brand valuation is used in practice and tips for brand owners who want to understand valuation better.

Brand valuation is one of the topics that the IAM Team focuses on. The Team’s remit covers raising the profile and awareness of brands as valuable business assets and providing guidelines for best practice in the creation, management and commercialisation of those assets.

You can listen to the podcasts on the MARQUES website here or on Spotify. It is recommended to listen to the two episodes in sequence.

You can also still listen to all previous episodes of Talking MARQUES.

The next episode of Talking MARQUES will be available later in September, and will look at misleading invoices and payment requests.