The Office for Intellectual Property (BOIP) has published its new strategic plan, BOIP 2030. It focuses on service excellence, legal quality, and raising IP awareness.

The details of the plan and a video animation are available on the BOIP website here.

BOIP’s vision is: “Intellectual property is an integral part of every business plan in the Benelux” and its core statement is: “By delivering the highest service quality and fostering strong partnerships, we enable businesses to turn their ideas into value.”

The plan has three strategic themes: BOIP Delivers, BOIP Connects and BOIP Commits.

The Office states: “BOIP is committed to ensuring that its services are not only reliable but also human-centric, addressing the diverse needs of its users. By focusing on accessibility, quality, and customer-centricity, we aim to make the resources and support offered by BOIP available to all.”

The plan has nine strategic goals:

1. Accessibility of information and services
2. Quality of administrative and legal output
3. Customer-centric service design
4. Enhancing the understanding of our environment
5. Strengthening the IP network
6. Facilitating integration of IP into business
7. A sustainable organization
8. An inspiring employer
9. A societal contributor

BOIP 2030 comes into effect this year, with outcomes continuously monitored and evaluated annually.

BOIP is part of the Benelux Organisation for Intellectual Property and has the following remits: to implement the Benelux Convention on Intellectual Property (BCIP) and the Implementing Regulations; to promote the protection of trade marks and designs in the Benelux countries; to perform additional tasks in other fields of intellectual property law, as directed by the Administrative Council; and continual evaluation and, if necessary, amendment of  Benelux legislation governing trade marks and designs, in the light of international, EU and other developments.

Image from BOIP website