Mr Richard Yung, Senator representing French citizens established outside France and President of the National Anti-Counterfeiting Committee (CNAC), was the first speaker at this year’s MARQUES Annual Conference in Paris.

Senator Yung discussed the roles that brands play in guaranteeing quality and prestige, and the contribution they make to the European economy. He also noted how they can supplement or substitute other forms of protection, such as geographical indications, citing the example of espadrille manufacturers in the Basque region of France.

But the Senator noted that there are several threats to brands. These include plain packaging for cigarettes, introduced in France in January 2017, which he said “creates a dangerous precedent” and “is a drawback”. Other areas of concern he mentioned were Brexit, and the hijacking of brands on the internet by keyword advertisers. “It is urgent we take action on this,” he argued.

Finally, Senator Yung said he would like to see an IP Court created in France similar to the IPEC in the UK, to facilitate SME access to justice and simplify resolution of small disputes.

Senator Yung was the opening speaker at this year’s Annual Conference, which takes place in Paris until Friday. The MARQUES blogs will have regular updates during the Conference.