Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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The protection of luxury: not a luxury but a necessity
MARQUES is conducting a Luxury Brands Symposium, "The Protection of Luxury Brands in a Fast Moving World", on Thursday 25 and Friday 26 June 2015. The venue is the Hotel Baur au Lac, Talstrasse 1, 8022 Zurich, Switzerland. Zurich is an appropriate venue, since the city is said to be one of the richest of the world. Its wealth can be best seen in the famous Bahnhofstrasse, the home of many Swiss banks and many shops with jewellery, watches and other luxury goods.
As MARQUES members know, luxury brands are a phenomenon with particular issues -- its profit margins tempt some of the most enterprising and determined infringers, while brand loyalty among consumers is a value asset that demands passion and determination in terms of brand protection. This symposium provides brand owners, marketing experts, lawyers and others dealing with luxury goods with the chance to exchange their experience and views on the main issues of luxury brands.
The registration fee for this meeting is €750.
You can check out the full day's programme here and register for it here.
Posted by: Blog Administrator @ 20.29Tags: Luxury Brands Symposium,
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