Trademark Protection And Territoriality Challenges In A Global Economy is the title of a new book edited by Irene Calboli (Professor of Law and Director, Intellectual Property and Technology Program, Marquette University Law School, US and Visiting Professor, Faculty of Law, National University of Singapore) and Edward Lee (Professor of Law and Director, Program in Intellectual Property Law, Illinois Institute of Technology, Chicago-Kent College of Law, US).  This book is the latest in a number of excellent titles on intellectual property law from Anglo-American publishers Edward Elgar Publishing. The publishers describe this title as follows:

As the modern business world becomes increasingly decentralized and globally focused, traditional interpretations and applications of trademark protection law are facing greater and greater challenges. This is particularly true regarding the principle of trademark territoriality, which holds that trademark rights are bound by the laws of individual nations. This timely volume offers expert analyses of the challenges facing crucial aspects of trademark law from some of the most prominent scholars in the field.

The contributors explore how the rise of international trade and globalization has changed the way trademark law functions in a number of important areas, including protection of well-known marks, parallel imports, enforcement of trademark rights against counterfeiting, remedies, protection of certification marks, and domain names. A detailed discussion of the history of trademarks and territoriality along with a comprehensive breakdown of current issues make this a complete and well-rounded resource for the study of trademark law in a contemporary context.

The content of this book has some relevance to trade marks in the European Union, but most of its thrust -- reflecting most of the challenges to trade mark protection -- appears to be directed to trade mark law and enforcement elsewhere.  Is that a sign that, with all its faults, the patchwork quilt of 28 countries that constitute the European Union, blanketed by the pan-European scheme for a single right spanning the single internal market, is not quite such a bad place after all?

More details of this book can be obtained here.