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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Anthonia Ghalamkarizadeh
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FRIDAY, 25 JANUARY 2008
Barr continues brand diversification strategy

Scottish soft drinks group AG Barr, which owns the Irn Bru and Tizer brands, has purchased sports drinks maker Taut International for a nominal £1, as part of Barr's plan to diversify into the "better for you" products sector. Barr has recently bought the Vitsmart and Vitaminsmart water brands. Taut sells bottled and sachet-packed products in retail outlets and health clubs across the UK.

Posted by: Blog Administrator @ 06.13
Tags: Brand strategy,
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