The Greek Communication Review Board (CRB) was asked to decide on two recent  telecoms advertisements. Decision No. 4307 (in Greek) revolved around a tv advertisement of telecom provider Hellas On Line. HOL claimed to have put in place the “largest investment in optic fibres network in Greece”, which the CRB found to be too broad and vague a statement. It held that the claim created the danger that consumers may erroneously regard HOL as the telephone provider that has generally made the largest investments in telecoms in Greece. HOL also claimed to own the “most technologically advanced land telephony network in Greece”, which, apparently was substantiated, so the CRB allowed the claim.

The other case (Decision No. 4310) involved FORTHNET TELEPHONY’s communication of a short term offer through printed advertisement. The Board found that FORTHNET did not fall short of the requirements of the Greek Advertisement – Communication Code (that is the advertising industry’s self-regulatory statute) and cleared the ad.