The campaign (funded by the SPTO and ANDEMA - Spanish association for trademark awareness) stresses the negative consequences of the trade of fake products, that often remain invisible to the general public. It refers to health risks, consumer rights, tax fraud, illegal exploitation of workers and minors, funding of illegal activities or criminal implications. Specific targets of the campaign are “teenagers, housewives, university students and consumers in general”.

Here is a quite nice leaflet (in Spanish) for those wishing to know more.