CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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WEDNESDAY, 26 AUGUST 2009
Not to be confused with Aldi ...
Tags: Rebranding,
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Not to be confused with Aldi ...
Springfair reports that ethical etailer Adili is changing its name to Ascension "to reflect its fashion focus and brand image, and to avoid confusion with discount retailer Aldi". One look at Wikipedia's disambiguation page is enough to show what a lot of messages the word "Ascension" contains. Readers are invited to consider which, if any, reflect the desired fashion image.
Tags: Rebranding,
Sharing on Social Media? Use the link below...Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA1287
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