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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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SATURDAY, 15 AUGUST 2009
The end of domain tasting

"Domain tasting" refers to the practice of registering a domain name and then deleting it within the 5 day grace period for no cost. This allows to find out whether the domain name attracts users; by placing advertising on the page, domain tasters can also make money during the 5 days from pay-per-click ads (well, could, until Google put its foot down last year).

Because domain tasting led to abuse, ICANN implemented a penalty last year: registrars that canceled more than 10% of the domain names within the 5-day grace period would pay 20 USD cents per canceled domain; later, this fee was increased to USD 6.75.

The fines imposed by ICANN led to the virtual end of domain tasting: compared to last year, domain deletions in the grace period are down 99.7%. That's good news for trade mark owners, too, because the domains being tasted often contained protected terms (or were confusingly similar to high-traffic domain names).

Sources: Ars Technica for the image; ICANN report of 12 August 2009

Posted by: Mark Schweizer @ 13.15
Tags: domain name tasting, ICANN,
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MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


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