Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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The end of domain tasting
"Domain tasting" refers to the practice of registering a domain name and then deleting it within the 5 day grace period for no cost. This allows to find out whether the domain name attracts users; by placing advertising on the page, domain tasters can also make money during the 5 days from pay-per-click ads (well, could, until Google put its foot down last year).
Because domain tasting led to abuse, ICANN implemented a penalty last year: registrars that canceled more than 10% of the domain names within the 5-day grace period would pay 20 USD cents per canceled domain; later, this fee was increased to USD 6.75.
The fines imposed by ICANN led to the virtual end of domain tasting: compared to last year, domain deletions in the grace period are down 99.7%. That's good news for trade mark owners, too, because the domains being tasted often contained protected terms (or were confusingly similar to high-traffic domain names).
Sources: Ars Technica for the image; ICANN report of 12 August 2009
Tags: domain name tasting, ICANN,
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