The Polish newspaper Rzeczpospolita published a recent article regarding Euro 2012 brands. According to Rzeczpospolita all companies that would like to exploit the production of gadgets related to Euro 2012 will have to reckon on their limitations, because all the trade mark rights and patents belong to the Union of European Football Associations (UEFA). Their rights will be probably clarified by a special law.


Soon there will be available a manual for companies with instructions on how to obtain a licence to use the logo and name Euro 2012. It'll be made on the model of the manual for the 2012 Olympic Games in London. PL 2012 (which is the coordinator and overseer of preparation undertakings for Euro 2012 in Poland) also wants to cooperate with the Police and Customs officers to eliminate imports of clothing that infringe on trade marks rights.

A major challenge for organizers will be ambush marketing, because examples of this kind of activity appeared during the championships in Austria and Switzerland. To avoid such problems there will be created a so-called "clean area" around stadiums, where companies which are competitors of the tournament sponsors will not be allowed to place their ads or logos and trade marks. Also, UEFA does not want to let online bookmakers to appear or being involved in sponsorship of Euro 2012. Accordingly, all ads of online bookmakers (formally, this kind of betting is banned in Poland) should disappear from the vicinity of stadiums.