CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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MONDAY, 23 NOVEMBER 2009
McDonald's goes green - literally
Tags: branding, color,,
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McDonald's goes green - literally
McDonald's has been working on its image as a "green" company for some time, and it gets some credit for its efforts by some environmental groups. However, in a move that I would find hard to believe if today's date was 1 April, McDonald's has announced that it will turn literally green in Germany: the Golden Arch will be used on a green background in German McDonald's restaurants.
Holger Beeck, Vice-President of McDonald's Germany, has announced the move, which should signal McD's commitment to ecological principles, in an interview with the Financial Times Germany.
Note that the image above is a crude 2-minute job by me; no images of the actual new logo have surfaced yet.
Posted by: Mark Schweizer @ 13.38Tags: branding, color,,
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