CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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MONDAY, 21 SEPTEMBER 2009
Citroën mini brand name: brilliant or revolting?
Tags: branding,
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Citroën mini brand name: brilliant or revolting?
Writing on BrandChannel today, Paola Norambuena has some harsh words for the choice of Revolte/REVOLTe for Citroën’s new mini car. The resonance with the English adjective "revolting" is strong, but perhaps it no longer matters for cars, after the strange (to English eyes) Seat became accepted as a car brand.
Class 46 wonders whether readers feel the same as Ms Norambuena. Do let us know.
Posted by: Blog Administrator @ 09.21Tags: branding,
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