The Polish newspaper Gazeta Wyborcza reports about big businesses (Coca-Cola, Bacardi-Martini, Vox) with portfolios full of famous brands that together with advertising agencies are searching for fresh ideas in their marketing/advertising campaigns at different Polish art schools. Marketing companies which are also introducing new brands, turn to students of famous art schools from Warszawa, Kraków or Poznan. As they say, the reasons are simple. It is cheaper, faster and it's done with pleasure. A competition, such as the one organized by Tomatoe PR Agency for point of sale products for Cadbury Wedel, is the usuall form for finding creative students.