The Team will be in charge of providing information and business tools to protect and enforce IPR in China and to guide Chinese brand owners on any European IP issues they may have.
China is the factory of the world, and brand owners face unique challenges there, including IP infringement, domain name piracy and unprecedented growth in trade mark filings. Meanwhile, Chinese brand owners are rapidly expanding internationally. The China Team works with officials in both regions, and other international partners, to develop best practices, share information and support brand owners whether they are based in China or Europe.
Mirjam de Werd
Mirjam is a global Intellectual Property professional with 14 years of expertise. She started at a trademark agency (NLO) and after that worked a as trademark manager for 7 years at Danone, where she was responsible for the Asia Pacific portfolio. She then worked for 2 years as an in-house IP Legal Counsel at a new TV channel in Hilversum. As a result, she has expanded her knowledge in the field of IP in the media. By 2015 she completed the BBMM program and officially became a Benelux trademark attorney. Since 2017, she started as a trade attorney at Abcor B.V..
Julia Hongbo Zhong
Lee and Li - Leaven IPR Agency Ltd
Julia worked at China Patent Agent (HK) Ltd. between 1995 and 2004 as trademark attorney and attorney at law. From 2004, as one of the founders of Lee and Li – Leaven IPR Agency Ltd., she is Vice President and Head of Trademark and Copyright Department. Julia has excellent experience in handling legal matters relating to trademark prosecution, litigation and enforcement, trademark strategy, copyright protection, software registration, domain name registration and dispute resolution. She has represented multinational companies for their IP protection in China.
Reinout van Malenstein
HFG Law Firm & IP Agency
Reinout is Partner at HFG Law & IP in Shanghai and advises companies on trademarks, copyright, patents, trade secrets, technology transfer, IT and corporate law in China. He works on IP for the European Commission in Greater China. He is the former National Vice-Chair of the IP Working Group of the European Chamber of Commerce in China. He holds a Bachelor and Master of Laws degree in EU IP law and a Master of Laws degree in Chinese IP law from Peking University. He is fluent in Chinese.
Arnold & Siedsma
Karin has a Master's degree in Law from the University in Rotterdam. She attended several subjects in the field of Intellectual Property at the University of Amsterdam as well. After graduating, she attended the post-graduate program Law & Economics at the Universities of Rotterdam (the Netherlands), Gent (Belgium) and Oxford (UK). Since 1992 Karin has worked as a trademark attorney and assisted many national and international clients in obtaining and managing trademark portfolios.
Gowling WLG (Canada) LLP
Shelagh is a partner in the Toronto office of Gowling Lafleur Henderson LLP and a member of the Intellectual Property Group.
Her intellectual property practice focuses on all levels of trade-mark prosecution, including clearing, obtaining and protecting trade-mark rights; trade-mark oppositions and licensing. Her practice includes the management and enforcement of national and international portfolios, intellectual property enforcement including trade-mark and copyright disputes and advertising and marketing law.
Johnson & Johnson Trademark Law Department
Claus specialises in intellectual property, marketing and technology embracing legal issues concerning trademarks, designs, marketing and global IP strategy, international injunctions and seizure of evidence, IP oppositions, revocations, cancellations and filing strategies. He is co-founder of Bech-Bruun’s Chinese Desk and has advised Danish corporations on Chinese IP and enforcement for more than 10 years and he has been teaching IP in China. Furthermore, he advises and represents Chinese corporations in IP matters in the Nordic region. Claus is a seasoned litigator before the Danish and European courts He has lecturing experience within his fields of expertise, giving classes in International Trademarks Law, International Copyright Law, Marketing Law and Business Law at Aarhus University and Aarhus School of Business.
Franco de Barba
Franco is partner with MERX IP in Spain. He counsels and advises clients on trademarks and industrial design issues from both an International, European and Spanish perspective. He develops strategies for acquiring, enforcing and assigning IP rights, and litigates national and international conflicts. He also focuses on strategic counselling in the course of trademark development, name finding processes and prosecution before IP Offices. Franco practises in both English, French and Spanish.
Thomsen Trampedach GmbH
Niklas Fridman is a business development and operations coordinator at Thomsen Trampedach. Before moving to Denmark in 2014, Niklas spent close to four years in Asia, two of them in China studying Mandarin Chinese. Niklas is responsible for the coordination of Thomsen Trampedach’s online brand protection services, hiring, and on-boarding. He also manages the China brand protection team, and together with his team, they have over the years developed a complete online brand protection solution for brands facing abuse in China
Hens J. Koning-Ghijsen
Heineken International B.V.
Hens graduated in French literature and law, started her career in private practice, and joined HEINEKEN as a legal counsel where she specialised in IP and marketing. Hens works in the Global HEINEKEN IP team responsible for the protection of the Global and International brands, and innovations (ex. patents) of the HEINEKEN company). Further, Hens works together with the HEINEKEN international marketing department on advertising, sponsoring and Consumer Marketing Intelligence projects.
Germain & Maureau
William graduated from the Law Faculty of Exeter (UK), the McGill University in Montreal (Canada) and the Panthéon Sorbonne Law Faculty (Paris) and is now a partner at GERMAIN & MAUREAU and a Trademark and Design Attorney in the OHIM, the French INPI and the Swiss IPI. He is also an expert with the WIPO Arbitration Center and the Czech Arbitration Court for domain name disputes. William practices Trademark and Design prosecution and out of court litigation, as well as cases related to trademark protection on the Internet, Copyright, Computer Law, Unfair Competition,
Co-Founder at IP-Portunity, a brain trust of IP experience from former IP Dep. Heads of world's leading companies. Our unique array of services is provided to in-house IP dep., law firms and consulting companies. He helps corporations achieve cost-effective and business aligned management of IP assets, law firms with training and support consulting companies with the IP aspects of their projects. He was group Head of Brand IP at Nestlé with worldwide responsibilities for trademarks, designs, copyright, internet/domain names/social media and counterfeits. Before that he was Director IP at Kraft Foods. He holds a Law Degree from the University of Berne, Switzerland and is a qualified attorney admitted to the bar.JP was also VP of the Supervisory Board of the Swiss IPO and is Of-Counsel at the Swiss IP/Law firm Troller Hitz Troller
PVH Europe B.V.
IP in-house counsel for Tommy Hilfiger and Calvin Klein (PVH Corp) based in Amsterdam. Before that, I spent five years as IP counsel in Shanghai, China.
Qualified for practice in France (Paris Bar) and Spain (Madrid Bar) and official Trademark and Patent Agent (Spain). WTR 300 World Leading Trademark Professional
Ferrante Intellectual Property
Simonne is an admitted Barrister and Solicitor of the High Court of New Zealand. She obtained a BCom (Hons) (1998) and a LLB (2001), achieving honours in marketing management, which in turn motivated her interest in marketing, brands and trade mark law. Simonne is currently a Partner at Von Seidels Intellectual Property Attorneys in Cape Town, South Africa. She specialises in the filing and prosecution of local and foreign trade mark applications, trade mark infringement and litigation matters, as well as trade mark licensing. She also deals with general copyright queries, domain name and contractual IP issues.
Simone Intellectual Property Services Asia Limited
Dan is experienced in all facets of IP, trademark prosecution, anti-counterfeiting and enforcement of IP. He also assists clients with management of IP security, commercial issues and trade secrets protection in supply and distribution chains.
Dan acts for clients in a wide range of industries, including electronics and computer manufacturing, pharmaceuticals, food and beverage, cosmetics, and luxury goods. He is experienced in designing and managing regional IP programs and IP security programs in supply chain and distribution contexts. Fluent in Chinese Mandarin, Dan has practiced as a China IP specialist for over 20 years.
Troller Hitz Troller
Bernard worked from 1994 to 2000 at the Swiss Trademark Office as head of the trademark opposition proceeding. From 2000 to 2021 he was partner in an IP law firm. Since 2022 he is partner at the law firm Troller Hitz Troller. Bernard holds several IP lectures in Switzerland as well as at Tongji University in Shanghai. He acts as an expert speaker for the World Intellectual Property Office (WIPO) and he regularly speaks at IP seminars and publishes in the field of IP.
Tencent Technology (Shenzhen) Co., Ltd
Worked for Tencent since 2009. The main areas of work include worldwide legal work such as rights prosecution as well as protection of trademarks, domain names and copyrights;covering legal advice; contract review and negotiations,IP strategy planning, IP dispute cases, IP authorization, managing internal team as well as kinds of external supportive or cooperative teams, and the other legal related work. A committee for INTA and Marques, active on IP areas.
Jadong IP Law Firm
Lian specializes in trademark, copyright, unfair-competition, domain name and litigation in IP Group of Beijing Office. he practiced for 11 years in CCPIT Patent and Trademark Law Office. He is strong in anti-counterfeiting and a frequent speaker on this subject in International conferences. He participated in revising the China Trademark Law and its implementing regulations. He is a Arbitrator of China Domain Name Dispute Resolution Center.
Unitalen Attorneys at Law
Lei joined UNITALEN in 2002 as a trademark attorney, attorney at law and director of the Law Department of UNITALEN, he have been active in trademark prosecution and IP enforcement and accumulated extensive practical experience. I He successfully dealt with large number of prosecution and litigation cases. He also counsel clients on IP strategy and IP infringement issues. I have been actively engaged in trademark theory and practice research and published many articles in influential IP magazines and newspapers, such as "World Trademark Review", “China Intellectual Property”, "China Industry & Commerce News" and China Invention & Patent. I am the co-author of many academic books published by UNITALEN
CCPIT Patent and Trademark Law Offices
Ling ZHAO is an experienced trademark attorney and qualified as attorney-at-law. Her practice focuses on trademark prosecution, litigation and strategy. She obtained well-known trademark protection for some esteemed foreign entities. One of the cases was selected as Excellent Trademark Case of 2018~2019 by the China Trademark Association. She was awarded as “Trademark Attorney of the Year” by the China Trademark Association in 2019, and ranked TOP50 China IP Lawyers in 2020.
Rouse International Limited
Melanie is a qualified Chinese trademark attorney and P.R.C. Lawyer with 16 years’ experience in the field of trademark portfolio management. Joining Rouse in 2009 and becoming a Principal in 2017, she leads the trademark team in Shanghai. She has rich experience in handling trademark prosecution, dispute resolution and enforcement, in particular, devising a comprehensive strategy for building, defending and exploiting trademark rights in China, for US and EU companies and Chinese companies.
Wandhuida Intellectual Property
Zhigang is a Senior Partner at Wanhuida Peksung where he has started practice since 2005. He is also attorney-at-law admitted to practice in China since 2007. His practice covers the judicial and administrative protection of IPRs in China, counseling on trademark, copyright, design and domain name registration and protection. Zhigang has taken a keen interest in researching and analysing the frontier IP matters like parallel import, fair use of trademark, trademark co-existence, infringement liability of online trading platform, super well-known trademark status as well as conflicts of rights and has managed to put his theoretical research into practice.
Yiyuan Office Building, Friendship Hotel, No.1 Zhongguancun St. South
Haidian District, Beijing, China
86 10 68921000
86 10 68948030