Kraków, Poland
Hotel Saski Kraków, Ul. Slawkowska 3, Krakow, 31-014, Poland
The Luxury of Heritage: The Value of Brand Identity across Borders
MARQUES will host the Luxury and Famous
Brands Symposium in Kraków, Poland on 1 and 2 December 2026.
The Symposium will bring together brand owners, IP practitioners leading
academics and representatives of IP offices to discuss the latest developments
impacting luxury and famous brands. This year, the Symposium broadens its
traditional focus on luxury brands to include famous brands more generally.
Topics covered will range from the protection, preservation and revival of brand
heritage and iconic products, including the role of heritage in shaping brand
identity and reputation, to the relationship between brands and cultural
heritage. The Symposium will also look at the extent to which heritage can be
protected under EU law, taking the 30th anniversary of the EUTM system as an
opportunity to reflect on how it has worked in practice and whether it is truly
unitary.
Each panel will combine business and legal perspectives with contributions from
academia, bringing together practical experience and academic analysis across a
variety of industries.
Kraków, with its rich history and cultural heritage, will provide a particularly
fitting setting for this year’s theme, while the city’s renowned Christmas
market will add a special atmosphere to the Symposium at the beginning of the
festive season.
Optional City Tour (Monday, 30th November)
For those arriving early, the MARQUES programming team are offering a City Tour that will start at the
Hotel Saski at 14.30 hrs on Monday. A local guide will take us on a
two-hour walking tour through the beautiful and amazing old town of Krakow which
is full of history. At 15.00hrs we will stop at St. Mary's Tower and listen to
the bugle call and learn about the famous legend of this bugle call.
The tour ends at the beautiful and widely known Krakow Christmas market to allow
some Christmas shopping and enjoy local specialities like traditional hot mulled
wine (grzaniec galicyjski), grilled oscypek (smoked sheep's cheese served with
cranberry sauce), pierogi and gingerbread. The tour will cost €15 payable
on the day.
Registration Fees:
Members: €990
Non-Members: €1300
Accommodation:
MARQUES has agreed a special rate for delegates wishing to stay at the Hotel
Saski Kraków of €265 per night (subject to availability). You can select
and book your
accommodation when making your registration.
