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7th - 8th November 2019
Hotel Principe di Savoia, Piazza della Repubblica 17, Milan, Italy


09.00 hrs Registration
09.30 hrs  Welcome and Introduction:
  Susie Harris, The Plum Guide, U K
Chair of MARQUES
09.40 hrs  Session 1: Art, Fashion and Plagiarism
Art and fashion are very close to each other. Nowadays, there are numerous examples of positive collaborations between the two. However, sometimes collaboration takes the form of plagiarism, with consequent legal disputes.
  Session Chair: Michael Noth, TIMES Attorneys, Switzerland
Vice-Chair MARQUES Famous & Well Known Marks Team
  Speakers: Dr. Astrid Welter, Head of Programs, Fondazione Prada, Italy
    Massimo Sterpi, Gianni, Origoni, Grippo, Cappelli & Partners, Italy
    Pietro Ruffo, Contemporary Artist, Italy
    Anthony Misquitta, in-house Legal Counsel at the Victoria & Albert Museum in London and Consultant Solicitor Keystone Law, U K
11.00 hrs Coffee Break
11.30 hrs  Session 2: Selective Distribution
This panel will address four main questions: 1. Only Luxury - what are the teachings from Coty on the interplay between the protection of trademark-image and selective distribution? 2. Restriction by object - what is the rationale behind Articles 4 (c) and 4 (d) of the Vertical Block Exemption Regulation? 3. Mapping the landscape – how do we have to allocate trade mark protection and the treatment of vertical restraints as the legal pillars of selective distribution? and 4. Online sales restrictions – have we reached a safe harbour? If not, what are the coordinates to navigate in the upcoming review of the VBER?
  Session Chair: Andreas Reindl, Van Bael & Bellis, Belgium
  Speakers: Fabian Kaiser, Case Handler at European Commission in Brussels, Belgium
    Andreas Reindl, Van Bael & Bellis, Belgium
    Manuel Kleinemenke, Legal Counsel Porsche AG, Germany
    Benjamin Neyt, Corporate Affairs Manager LMVH, Belgium
13.00 hrs Lunch
14.30 hrs Session 3 – The impact of social media on luxury brands
This panel will discuss the importance of influencer marketing and related legal issues, including the protection of IP rights in a digital market, fighting counterfeiting and other IP issues arising particularly on Instagram.
  Session Chair: Ida Palombella, Deloitte Legal, Italy
  Speakers: Mark Fiore, Director & Associate General Counsel, IP, Facebook Inc
    Arianna Iacomelli, Legal department Furla S.p.A., Italy
    Rachele Perico, Head of Legal at the Blonde Salad / Chiara Ferragni
    Marta Dolcetto, Brand Protection Coordinator, Moncler
16.00 hrs Coffee break
16.15 hrs Key Note Speaker - Antonio Montesano, Head of Digital, OMD, Italy
Lastest trends and omnichannel experience in fashion digital marketing.
17.00 hrs Day Summation and Close
  Susie Harris, The Plum Guide, U K
Chair of MARQUES
19.00 hrs Champagne Reception
20.00 hrs Dinner
09.00 hrs Opening
  Lydia Gobena, Fross Zelnick Lehrman & Zissu, PC, U S A
Chair of MARQUES Famous & Well Known Marks Team
09.05 hrs Session 4 Expanding luxury brands in different directions
This panel will focus on considerations relating to successful brand expansion by luxury brands into different product/service categories, including intellection property protection.
  Session Chair: Lydia Gobena, Fross Zelnick Lehrman & Zissu, PC, U S A
Chair of MARQUES Famous & Well Known Marks Team
  Speakers: Julia Holden, Trevisan & Cuonzo, Italy
Member of the MARQUES Intellectual Asset Management Team
    Laurence Morel-Chevillet, Bulgari S.p.A, Italy
Member of the MARQUES Designs Team
    Daniel Luggen, Zermatt Tourism, Switzerland
10.45 hrs Coffee Break
11.15 hrs Session 5 - Latest CJEU case law on luxury brands
What’s new from Luxembourg and what’s in store? This session will consider where European trade mark and design law are heading on topics including: enforcement against counterfeits, protection of design-integrated signs and everything else that is of interest to luxury brand owners.
  Session Chair: Jesse Hofhuis, Hofhuis Alkema Groen, The Netherlands
Member of the MARQUES Programming Team
  Speakers: Roland Mallinson, Taylor Wessing, U K
Member of the MARQUES Executive Committee and Council
    Arthur Artinian, K & L Gates LLP, U K
Member of the MARQUES Brands & Marketing Team
12.30 hrs Seminar Summation and Close
  Susie Harris, The Plum Guide, U K
Chair of MARQUES
12.45 hrs Lunch








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