Moderator:
Augusto Drumond (Amazon, Luxenbourg)
Member of the MARQUES European Trademark Law & Practice Team and Corporate Focus Group Task Force

Speakers:
Matthew Blakemore (AI Caramba, UK)

We are pleased to invite you to join us on June 18, where Matthew Blakemore will be our guest speaker.

Matthew is founder of AI Caramba, and an AI strategist recognised with the U.K. Business Award for "Tech Visionary." He sits on the Advisory Committee of the Innovate UK Bridge AI Program (£100M Government Fund), serves as sub-editor of the ISO/IEC 8183 AI Data Lifecycle Standard, and has spoken at over 15 major global events on AI in the past six months alone.

What makes him particularly relevant for our group is his hands-on experience at the intersection of AI and creative industries.

He will speak about generative AI and copyright - on both sides of the ideation pipeline.

• Inputs: under what conditions can AI systems lawfully ingest copyrighted works for training, and what do the EU AI Act's transparency obligations mean alongside the DSM Directive's TDM opt-out?
• Outputs: who bears responsibility when AI generates content resembling copyright works it was trained on, and what protection (copyright or otherwise) attaches to AI-generated content?

His broader view: without governance, generative AI risks becoming extractive - absorbing human creativity at scale to produce outputs that directly compete with the creators who fed the Gen-AI system.