The webinar provides an overview and case studies on strategies to protect IP rights in some social media and online marketplace platforms (such as Facebook, Instagram, Twitter, YouTube, Alibaba and Amazon). It explains the main basic take down procedures as well as the latest other tools available to tackle IP infringements. Two in-house lawyers from two multinational companies - who operate in the food industry - also discuss the main issues they face and the practical solutions that can be adopted in both social media and online marketplace environments.