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09.00 hrs |
FORMAL
OPENING AND MARQUES HIGHLIGHTS
Gregor Versondert, Procter & Gamble International
Operations S.A., Switzerland
Chair of the MARQUES
Council |
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Opening ceremony performed by:
The President of the Czech Republic Industrial Property
Office - IPO CZ
Mr Josef Kratochvil |
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09.30 hrs |
PART 1:
CULTURAL TRENDS IN BRANDS
This year’s opening panel will discuss brands and the big
picture, covering cultural, political and environmental
influences on trade marks. They will discuss how brands work
in different cultural settings and how they become part of a
culture, as well as how political influences shape trade
mark law and cases. Finally, they will share stories of
cultural ruptures such as revolutions and wars and how they
can affect trade marks, with examples from Cuba (Havana
Club, Bacardi) and Russia (Stolichnaya, Smirnoff).
Session Chairman:
Peter Wild, Wildpeak Pte Ltd,
Singapore
Member of
Council and Vice-Chair of the MARQUES
Programming Team
Speakers:
Gregor Vos, Brinkhof, The Netherlands
Cara Boyle, Fross Zelnick
Lehrman & Zissu, PC, USA |
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11.00 hrs |
Coffee and Exhibitors |
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11.30 hrs |
PART 2:
CENSORED MARKS - TRADE MARK OFFICES AS GUARDIANS OF PUBLIC
POLICY AND MORALS
There is a broad international consensus that trade marks
which are scandalous, disparaging, contrary to principles of
morality or public policy should not enjoy protection. But
is there a consensus as to what defines a scandalous,
disparaging or immoral trade mark? Where is the dividing
line between poor taste and scandal and distaste and
outrage? The perception of the public is influenced by
culture, religion, race, sex, media, technology and personal
persuasion and these factors are constantly changing and
developing. There are no international standards to define
such marks so trade mark examiners and courts seem to be
given much discretion when deciding whether to grant or deny
the proprietary rights of a trade mark registration. The
session will examine differing legal and jurisdictional
approaches in the Arabic, Asian and Western world to so
called offensive or scandalous trade marks.Session Chairman:
Gabriela Taugwalder, Wild Schnyder, Switzerland
Member of the MARQUES
Programming Team
Speakers:
For the Western World:
Kate Swaine, Gowling WLG (UK) LLP, UK
For the Arabic World:
Bahia Alyafi, Alyafi IP Group,
Qatar
For Asia:
Francine Tan, Francine Tan Law Corporation,
Singapore |
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13.00 hrs |
Lunch |
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14.15 hrs |
PART 3: CULTURAL DIFFERENCES IN
TRADE MARK ENFORCEMENT
The goal of this session is to review the influence
of local (legal) cultures on trade mark enforcement. Is it
true that in the US you hit first, talk later; that in Japan
nobody really wants to fight it out in court; that in China
you should know how to put what is on paper into practice in
an effective way;
that in the EU harmonization is a fiction and you can end up
in lengthy and very formal procedures? If local or regional
stereotypes are (to some extent) true, should we adapt to
it, and if so how in order to be effective?Session Chairman:
Tobias Cohen Jehoram, De Brauw Blackstone Westbroek, The
Netherlands
Chair of the MARQUES
Dispute Resolution Team
Speakers:
Leo Longauer, Swarovski Aktiengesellschaft,
Liechtenstein
Daniel Zohny, Fédération Internationale de Football
Association (FIFA), Switzerland
Giordano Cardini, Soremartec SA, Luxembourg
Katherine Tsang, Diageo, UK |
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15.45 hrs |
Tea and Exhibitors |
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16.15 hrs |
PART 4: WIPO - THE HAGUE AGREEMENT
Recently, the Hague System has expanded to major markets,
such as the USA and Japan, and it is bound to expand further
still. This expansion concerns largely jurisdictions where
substantive examination of designs takes place, thus
introducing a profound change in the way the Hague System
operates and should be used. What is the nature of that
change and what measures has the International Bureau taken
to help applicants navigate in these new waters? How have
international registrations designating these examining
jurisdictions been faring and what practical lessons have
been learned thus far? What further expansion is foreseen
and what future changes will it bring? The session will
address these questions so as to help the audience make the
most of this expanded geographical coverage of the Hague
System.
Session Chairman:
Oliver Nilgen, Meissner Bolte, Germany
Member of the
MARQUES Designs Team
Speakers:
Grégoire Bisson, Director of the Hague Registry, Brands and
Designs Sector, WIPO,
Switzerland
|
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17.15 hrs |
Session
summation and close |
|
19.00 hrs |
Coaches depart for a Cultural Reception at the Žofín
Palace |
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