Events Diary

31st MARQUES Annual Conference
Tuesday 19th - Friday 22nd September 2017
Hilton Prague, Prague, Czech Republic


BRANDS and CULTURE
OVERVIEW PROGRAMME REGISTRATION FEES TERMS & CONDITIONS REGISTER SPONSORSHIP
 
PROGRAMME     TUESDAY  WEDNESDAY  THURSDAY  FRIDAY 
 
Wednesday 20th September
09.00 hrs   FORMAL OPENING AND MARQUES HIGHLIGHTS
Gregor Versondert, Procter & Gamble International Operations S.A., Switzerland
Chair of the MARQUES Council
  Opening ceremony performed by:
The President of the Czech Republic Industrial Property Office - IPO CZ
Mr Josef Kratochvil
09.30 hrs PART 1: CULTURAL TRENDS IN BRANDS
This year’s opening panel will discuss brands and the big picture, covering cultural, political and environmental influences on trade marks. They will discuss how brands work in different cultural settings and how they become part of a culture, as well as how political influences shape trade mark law and cases. Finally, they will share stories of cultural ruptures such as revolutions and wars and how they can affect trade marks, with examples from Cuba (Havana Club, Bacardi) and Russia (Stolichnaya, Smirnoff).

Session Chairman:
Peter Wild, Wildpeak Pte Ltd, Singapore
Member of
MARQUES Council and Vice-Chair of the MARQUES Programming Team

Key Note Speaker:
Ruben Mosblech, Strategy Director, Interbrand, Germany

Speakers:
Gregor Vos, Brinkhof, The Netherlands
Vice-Chair of the MARQUES Programming Team

Cara Boyle, Fross Zelnick Lehrman & Zissu, PC, USA

11.00 hrs Coffee and Exhibitors
11.30 hrs PART 2: CENSORED MARKS - TRADE MARK OFFICES AS GUARDIANS OF PUBLIC POLICY AND MORALS
There is a broad international consensus that trade marks which are scandalous, disparaging, contrary to principles of morality or public policy should not enjoy protection. But is there a consensus as to what defines a scandalous, disparaging or immoral trade mark? Where is the dividing line between poor taste and scandal and distaste and outrage? The perception of the public is influenced by culture, religion, race, sex, media, technology and personal persuasion and these factors are constantly changing and developing. There are no international standards to define such marks so trade mark examiners and courts seem to be given much discretion when deciding whether to grant or deny the proprietary rights of a trade mark registration. The session will examine differing legal and jurisdictional approaches in the Arabic, Asian and Western world to so called offensive or scandalous trade marks.

Session Chairman:
Gabriela Taugwalder, Wild Schnyder, Switzerland
Member of the MARQUES Programming Team

Speakers:
For the Western World:
Kate Swaine, Gowling WLG (UK) LLP, UK
Chair of the MARQUES IP Emerging Issues Team

For the Arabic World:
Bahia Alyafi, Alyafi IP Group, Qatar
Member of the MARQUES Intellectual Asset Management Team

For Asia:
Francine Tan, Francine Tan Law Corporation, Singapore

13.00 hrs Lunch
14.15 hrs PART 3: CULTURAL DIFFERENCES IN TRADE MARK ENFORCEMENT
The goal of this session is to review the influence of local (legal) cultures on trade mark enforcement. Is it true that in the US you hit first, talk later; that in Japan nobody really wants to fight it out in court; that in China you should know how to put what is on paper into practice in an effective way; that in the EU harmonization is a fiction and you can end up in lengthy and very formal procedures? If local or regional stereotypes are (to some extent) true, should we adapt to it, and if so how in order to be effective?

Session Chairman:
Tobias Cohen Jehoram, De Brauw Blackstone Westbroek, The Netherlands
Chair of the MARQUES Dispute Resolution Team

Speakers:
Leo Longauer, Swarovski Aktiengesellschaft, Liechtenstein
Member of the MARQUES Council

Daniel Zohny, Fédération Internationale de Football Association (FIFA), Switzerland

Giordano Cardini, Soremartec SA, Luxembourg
Member of the MARQUES Council

Katherine Tsang, Diageo, UK

Emi Ashihara, YKI Patent and Trademark Attorneys, Japan

15.45 hrs Tea and Exhibitors
16.15 hrs PART 4: WIPO - THE HAGUE AGREEMENT
Recently, the Hague System has expanded to major markets, such as the USA and Japan, and it is bound to expand further still. This expansion concerns largely jurisdictions where substantive examination of designs takes place, thus introducing a profound change in the way the Hague System operates and should be used. What is the nature of that change and what measures has the International Bureau taken to help applicants navigate in these new waters? How have international registrations designating these examining jurisdictions been faring and what practical lessons have been learned thus far? What further expansion is foreseen and what future changes will it bring? The session will address these questions so as to help the audience make the most of this expanded geographical coverage of the Hague System.

Session Chairman:
Oliver Nilgen, Meissner Bolte, Germany
Member of the MARQUES Designs Team

Speakers:
Grégoire Bisson, Director of the Hague Registry, Brands and Designs Sector, WIPO, Switzerland

Michael Maier, COTY Germany GmbH, Germany

17.15 hrs Session summation and close
19.00 hrs Coaches depart for a Cultural Reception at the Žofín Palace