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| Luxury Brands Symposium |
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Thursday, 16th - Friday, 17th March, 2017 Grand Hyatt, 1 Harbour Road, Hong Kong |
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| Programme: | |
| Thursday, 16th March | |
| 08.30 hrs | Opening of Registration Desk |
| 09.00 hrs | Welcome and introduction by MARQUES Guido Baumgartner, VP Global Brand Protection, Coty Germany GmbH, Germany Member and Past Chair of MARQUES Council and member of the MARQUES China Team |
| 09.30 hrs |
Session 1 - Asian approach to luxury The panellists will discuss whether the definition of luxury is different in Asia, examine how Asian consumers perceive luxury brands and debate the pitfalls of branding in Asia and how to become a successful luxury brand. They will also ask: What can European and Asian luxury brands learn from each other? |
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Session Chair: Michael Noth, TIMES Attorneys, Switzerland Member of the MARQUES Famous and Well Known Marks Team |
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Speakers: Prof. Haochen Sun, University of Hong Kong - Faculty of Law |
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| Juan Manuel Mendoza, Director Credit Suisse Asset Management, Senior Fund Manager and Head of Equities Asia | |
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Valérie Sonnier, General Counsel - Global Intellectual Property
Director, Louis Vuitton and LVMH Fashion Group |
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| 11.00 hrs |
Coffee Break |
| 11.30 hrs |
Session 2 - Bringing your business to the new channel: e-commerce and online shops – potential challenges and pitfalls E-commerce provides great opportunities for luxury brands, but also challenges. This session will cover issues including setting up e-commerce channels, data privacy, advertising and pending reform proposals. |
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Session Chair: Loke Khoon Tan, Baker McKenzie, Hong Kong Member of the MARQUES China Team |
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Speakers: Stanley Lai, SC, Allen & Gledhill LLP, Singapore |
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| Paolo Sbuttoni, Baker McKenzie, Hong Kong | |
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Mark Wang, Head of BD in Asia, Shopify Eugene Yap, Head of Legal, L'Oreal Travel Retail Asia Pacific |
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| 13.00 hrs |
Lunch |
| 14.30 hrs |
Session 3 - Defence of luxury brands in Asia Session 3 will consider how to tackle counterfeiting both on-line and on the streets in Asia for Western luxury brand owners. In particular, the panellists will compare different luxury industry perspectives across a broad spectrum of products from perfumes to automotive, providing the audience with practical business tips for rights holders in their perpetual fight against counterfeits in Asia. |
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Session Chair: Julia Holden, Studio Legale Trevisan & Cuonzo Avvocati, Italy Member of the MARQUES Famous and Well Known Brands Team |
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Speakers: Guido Baumgartner, VP Global Brand Protection, Coty Germany GmbH, Germany Member and Past Chair of MARQUES Council and member of the MARQUES China Team |
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| Gordon Harris, Gowling WLG, U K | |
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Peter Stiefel, Head of Global Brand
Protection, Daimler AG, Germany |
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| 16.00 hrs |
Coffee Break |
| 16.15 hrs |
Key Note Gübelin Raphael, Board Member of Gübelin Gem Lab, Switzerland Gübelin Gem Lab Ltd provides gemmological analysis and issues highly respected Gemmological Reports and Gemmological Profiles, which are relied upon by famous auction houses, royal families, jewellers, gem traders and collectors globally |
| 16.45 hrs |
Day Summation and Close |
| 19.00 hrs | Champagne Reception |
| 20.00 hrs | Dinner |
| Friday, 17th March | |
| 09.00 hrs | Opening Peter Wild, Wildpeak Pte Ltd, Singapore Member of MARQUES Council and Chair of the Programming Team |
| 09.15 hrs |
Session 4 - Brand building in Asis - from the very beginning Three owners of Western luxury brands will discuss how they entered the Asian market, highlighting the essential learnings and pitfalls. Transliteration and translation, different brand images and questions of selective distribution will be addressed. |
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Session Chair: Peter Wild, Wildpeak Pte Ltd, Singapore Member of MARQUES Council and Chair of the Programming Team |
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Speakers: Gwenaelle Vache, IP Director, Franck Muller Group, Jersey Member of the MARQUES Brands & Marketing Team |
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| Cyril Camus, President, Groupe Camus SAS, France | |
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Ralph Siegl, Managing Director, Group
Management & Operations, Confiseur Läderach, Switzerland
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| 10.45 hrs |
Coffee Break |
| 11.15 hrs |
Session 5 - Luxury brands in a digital world in Asia In the final session, the speakers will discuss how to build and maintain a prestigious image in a digital world and the best strategies to be adopted. They will also share their experience in monitoring social media sites that reference brand names. |
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Session Chair: Mena Lo, Wilkinson Grist, Singapore Member of the MARQUES Intellectual Asset Management Team |
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Speakers: Lyn Lei, China IP Counsel, Swarovski, Liechtenstein |
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| Jayce Yeo, Regional Director of APAC, CSC Digital Brand Services, Hong Kong | |
| 12.30 hrs |
Seminar Summation and Close |
| 12.45 hrs | Lunch |
