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AG’s Opinion in Mio and USM Haller: a clear message on copyright protection for works of applied art
On 8 May 2025, Advocate General (AG) Szpunar delivered the highly anticipated Opinion in the Joined Cases Mio (C-580/23) and USM Haller (C-795/23). These cases address the complex and often controversial issue of copyright protection for works of applied art.
The Opinion also contributes to the ongoing debate over whether concepts such as “artistic merit” and “aesthetic value” should influence copyright protection for such works.
This blog summarises the key takeaways from AG Szpunar’s opinion and discusses some initial reactions from IP professionals from different EU member states.
Background of the Mio and USM Haller cases
Mio case (Sweden)
Galleri Mikael & Thomas Asplund Aktiebolag (Asplund) designs and manufactures furniture, including the ‘Palais Royal’ table series. Mio AB, Mio e-handel AB and Mio Försäljning AB (‘Mio’) sell furniture, including the ‘Cord’ table series.
Asplund initiated legal proceedings against Mio, claiming that the ‘Cord’ table infringes its copyright in the ‘Palais Royal’ design. The core legal issue is whether the ‘Palais Royal’ design meets the originality threshold required for copyright protection.
USM Haller Case (Germany)
USM U. Schärer Söhne AG (USM), a Swiss company, produces the modular ‘USM Haller’ furniture system. This system features round shiny chrome tubes connected by balls, forming structures with coloured metal panels.
USM claims that the German company Konektra GmbH infringes its copyright by marketing an identical modular system after initially offering only compatible components.
Three key issues addressed by the AG
The AG’s Opinion focuses on three central issues regarding the concept of a work:
- The relationship between copyright protection and design law protection;
- The criteria for assessing the originality of a work; and
- The criteria for assessing copyright infringement.
Before addressing these issues, the AG recalls that EU copyright law protects works of applied art without imposing additional requirements. This principle was previously clarified by the CJEU in Cofemel (Case C-683/17) and Brompton Bicycle (Case C-833/18).
1 Relationship between copyright protection and design law protection
The referring German court in the UMG Haller case questioned whether stricter requirements should apply to works of applied art than to other works.
According to the AG, the answer is a clear “No”. There is no legal basis for imposing higher originality standards on works of applied art. Paragraph 52 of the Cofemel judgment does not support such an approach.
2 Criteria for assessing originality of a work
General assessment
The AG reaffirms that originality requires the expression of free and creative choices that reflect the author’s personality. This principle applies equally to works of applied art.
Unlike other categories of works, for which the decision to create alone is already a creative choice in itself, there is no presumption of originality for works of applied art; each case requires a factual analysis.
Artistic quality and aesthetic value
The AG explicitly states that copyright protection is not conditional for a work’s artistic quality or aesthetic value. While ‘aesthetic’ can refer to choices unrelated to technical or functional constraints, not every aesthetic choice reflects the author’s personality. Therefore the AG concludes that it is prudent to rely on the words "free and creative choices reflecting the personality of the author":
"The term ‘artistic’ evokes a value judgment in the sense of a relatively high degree of artistic success. However, such judgments are not relevant in copyright law" (AG Szpunar Opinion, paragraph 43)
Author’s intentions
The author’s intentions during the creative process are not decisive. What matters is whether the free and creative choices are perceptible in the work itself.
Other factors
The CJEU has already ruled in the Brompton Bicycle case that a court may bear in mind all the relevant aspects of the dispute when assessing originality. The AG discusses the following factors:
- Earlier patents: Relevant only if they clarify why a particular design choice was made.
- Use of common shapes: Does not preclude originality; originality may lie in how the shapes are combined.
- Inspiration from earlier works: If the same author creates a variant of an earlier work, it can be fully protected, according to the AG. He reasons that the creative elements reproduced in the new work remain therein and constitute the imprint of the personality of the same author. If a different author is involved however, the new work must have its own creative elements.
- Novelty: Copyright does not require novelty, but independent creation of similar works may suggest a lack of originality.
- Exhibitions and recognition: Display in a museum or exhibition or recognition by professional circles is neither necessary nor sufficient to prove originality but may serve as an indication.
3 Criteria for assessing infringement
The AG clarifies that infringement occurs when creative elements of a work – those elements that are the expression of choices reflecting the author’s personality – are recognisably reproduced in the allegedly infringing product.
As opposed to design law, overall impression is not decisive according to the AG.
Other factors
The AG evaluates whether the following factors should be taken into account when assessing copyright infringement:
- Degree of originality: In copyright law, unlike in design law, protection does not vary on the basis of the degree of originality. Originality does not depend on the difference between the protected work and other subject matter, but is inherent to the work and results from the author’s personal imprint.
- Common source and artistic trends: Following the same trend or being inspired by earlier subject matter does not constitute infringement unless specific creative elements are copied. Where two works are inspired by the same prior subject matter or design, only the ‘new’ creative elements are original to the derivative work and only the reproduction of those new elements constitutes an infringement of that work.
Reactions from IP experts
The opinion of AG Szpunar has already triggered some comments by IP scholars and other professionals throughout Europe. Some of these initial comments to the AG's opinion, or earlier comments about the issues discussed therein, from the Netherlands, Germany and Italy, are mentioned below.
Netherlands: In the Netherlands IP Professor Tobias Cohen Jehoram (Rotterdam University) welcomed the AG’s opinion as a clear rejection of the German approach seen in the Birkenstock case: “The dated German approach goes out the window.” He emphasised that ‘artistic merit’ is irrelevant to copyright protection for industrial designs. Léon Dijkman, Assistant Professor (University of Amsterdam), noted that the AG rightly rejects applying stricter originality standards to applied art. He pointed out that the CJEU’s Cofemel decision already confirmed this approach.
Germany: German IP litigator Richard Dissmann offers a contrasting interpretation, arguing that the AG’s opinion does not reject the Birkenstock decision of the Bundesgerichtshof (BGH). According to Mr Dissmann, the AG says exactly the same thing as the BGH, with the only qualification that he recommends avoiding the term ‘artistic’. He notes that the BGH didn’t use the term ‘artistic’: “it used ‘künstlerisch’, which carries a slightly different meaning.” IP attorney Eva Maierski also refers to the AG’s considerations regarding the terms ‘artistic’ and ‘aesthetic’ and concludes that: “This seems to be a clear hint for the BGH after their Birkenstock decision.”
Italy: In Italy, copyright protection for industrial designs is subject to a dual requirement: originality and artistic value [valore artistico], as set out in Article 2(10) of the Italian Copyright Act (Law No. 633/1941). Italian courts and scholars interpret the requirement of artistic value as a qualitative threshold, meaning that a design must be recognised as a true work of art, rather than merely being aesthetically pleasing or commercially successful.
This restrictive approach is reflected in key case law. In its Decision No 5089/2018, the Italian Supreme Court of Cassation ruled that establishing artistic value requires objective indicators, such as recognition by art critics or exhibition in museums.
Similarly, in Decision No 2061/2014, the Supreme Court held that the design must evoke a “qualified aesthetic perception”.
This approach was also applied by the Milan Court in the Tripp Trapp case (27 September 2016), where the court denied copyright protection to the iconic high chair. Although the chair was considered original, the court found that it lacked the necessary artistic value to qualify for copyright protection.
Leading Italian scholars support this two-pronged test. Professor Cesare Galli argues that requiring both originality and artistic value helps to balance copyright and industrial design rights and prevents over-protection.
Likewise, Vanzetti and Di Cataldo, in their Manuale di diritto industriale, view the artistic value requirement as a filter that preserves the exceptional nature of copyright protection for designs. Marzorati further emphasises that this requirement acts as a “gatekeeper,” avoiding excessive monopolisation in design markets.
Closing remarks
The upcoming CJEU ruling will be crucial in clarifying the issues discussed above and may either confirm or redefine the legal framework for industrial design protection across the EU. For now, all eyes remain on Luxembourg.
The full opinion of AG Szpunar (ECLI:EU:C:2025:330) can be read here.
This post was written by Evert van Gelderen (Clairfort, the Netherlands), with thanks to Mauro Delluniversità (SIB, Italy) for providing his comments with respect to Italy. Evert and Mauro are both members of the MARQUES Copyright Team. Pictures are taken from the AG Opinion
Posted by: Blog Administrator @ 11.07Tags: CJEU, works of applied art, copyright, Mio, USM Haller,
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EU design law changes take effect
Phase I of the changes brought in by the European Union Design Regulation took effect on 1 May 2025.
These changes include:
New terminology: Registered Community designs (RCDs) are now called registered EU designs (REUDs).
Fees: There is now a single fee for registration and publication. The fee for each extra design in a multiple application is €125. Renewal fees increase, with the fee depending on the date of receipt of the renewal request.
Definitions: The definition of “design” has been broadened to include animation, movement and transition. The definition of “product” has been revised to include non-physical items such as digital creations, including graphic works, logos, user interfaces and other non-physical forms.
Filing and examination: Centralised REUD filing is now mandatory and a fee is required to establish a filing date. The unity of class requirement for multiple design applications has been abolished.
New exclusive rights and limitations: The exclusive rights granted by a design registration extend to 3D printing. Two limitations have been introduced relating to (1) the identification or referencing of a product by design rightsholders and (2) acts of commentary, critique or parody.
Design symbol: REUD holders can now mark their products with the design notice (pictured above).
Repair clause: Design protection will not apply to component parts of a complex product used to restore a complex product’s original appearance. This exception applies exclusively to component parts used for repair purposes.
Phase II of the reforms comes into effect on 1 July 2026 and includes changes to the design representation regime.
Read more about the reform on EUIPO’s website.
Posted by: Blog Administrator @ 08.39Tags: design, EUIPO, REUD,
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MARQUES responds to UK design survey
MARQUES has filed a response to the design survey launched by the UK Intellectual Property Office (UK IPO). The survey is a precursor to a Design Consultation which will take place this summer.
The response was prepared by a sub-team of the MARQUES Designs Team, the Corporate Focus Group and the Executive with the support of the secretariat
The MARQUES response included the following points:
- The need for EU-UK harmonization remains great to reduce unnecessary complexity, uncertainty and costs for businesses.
- MARQUES strongly recommends aligning the UK design deferment period with the EU's 30-month term, rather than maintaining the current 12-month UK period.
- MARQUES sees a number of clearly invalid designs being registered, which might disrupt the market and unfairly limit competition.
- MARQUES strongly supports the creation of an expedited invalidity proceedings for straightforward cases, or when there is evidence of bad faith.
- MARQUES does not consider the introduction of an opposition period for registered designs to be appropriate.
- MARQUES supports the establishment of clear rules regarding design rights for 3D-printed products to protect against unauthorized reproduction.
- MARQUES supports comprehensive protection for Graphical User Interfaces (GUIs), animated designs, icons and other digital design elements, regardless of their technical means of creation or display method.
- MARQUES does not support extending criminal sanctions to unregistered design infringement cases.
In addition to filing this response, the MARQUES Designs Team encouraged Corporate Members to respond to the survey directly.
The survey deadline was 1 April 2025. The UK IPO is not expected to publish a response to the survey but it should inform the consultation.
The MARQUES Designs Team is planning a response to the forthcoming consultation and will share further updates with MARQUES members in due course.
For more information, please one of the UK consultation sub-team of the MARQUES Designs Team: Inga George, Sally Britton, Philippa Bailey, John Coldham or Serena Totino.
Posted by: Blog Administrator @ 16.12Tags: UK IPO, designs consultation, ,
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UK designs survey: one week until deadline
The UK Intellectual Property Office (UK IPO) is currently conducting a Designs Review Survey on the priorities that will shape the UK’s evolving system for protecting designs. The deadline to respond is next Tuesday 1 April 2025.
The Survey is designed to obtain views on the overarching principles for the UK designs system, and also input into the definition of a ‘design’, given increasing focus on digital and sensory experiences.
The MARQUES Designs Team strongly encourages all corporate members of MARQUES to respond to the Survey. Although the results will not be formally published, they will be crucial in informing the UK IPO’s consultation on the future of design protection in the UK, due to take place this summer.
For more information or any questions please contact the UK private practice members of the MARQUES Designs Team: Sally Britton (sally.britton@mishcon.com), John Coldham (john.coldham@gowlingwlg.com) and/or Serena Totino (serena.totino@klgates.com).
Posted by: Blog Administrator @ 09.15
Tags: UK IPO, designs survey, ,
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Copyright videos posted
The MARQUES Copyright Team has produced the first two in a series of short videos on copyright.
Each video is a minute or two long and features various members of the Team discussing an aspect of copyright.
The first video addresses the question “Why have a Copyright Team?” and the second covers “Common Misconceptions”.
The video series has been produced by the Team and the MARQUES Secretariat to help brand owners understand the key principles of copyright law and address questions that often arise.
The videos are short, direct and optimised for social media.
MARQUES will be sharing all the videos on Instagram, Facebook, LinkedIn and X. You can also view them on the MARQUES website here.
Tags: copyright, video, ,
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EUIPO webinar on designs legislative reform
EUIPO is hosting a webinar titled “Unpacking the details of the Designs legislative reform: what's new and what's next?” on Tuesday 4 February 2025 from 10.00-11.00 CET.
The EU design legislative reform package was published in the Official Journal of the EU on 18 November 2024. This is the first major legislative update since the EU design system was introduced in 2003.
During the webinar, speakers will discuss the reform and its practical implications for design protection in the EU, with examples of what the changes mean for designers, examiners and practitioners.
EUIPO says the webinar will focus on “the near future” including amendments in the initial phase of the reform, which apply from 1 May 2025. It will also look at the changes to be developed through secondary legislation which will apply from 1 July 2026.
Class 99 readers interested in the webinar can sign up via this registration link on the EUIPO website. The webinar will be held on Zoom and there is no fee.
You may also be interested in the latest episode of the Talking MARQUES podcast, which features members of the MARQUES Designs Team talking about the design reform and other issues.
Picture sent by EUIPO
Posted by: Blog Administrator @ 07.31Tags: EUIPO, webinar, design reform,
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EUIPO receives record number of design filings
The EUIPO received 123,164 registered Community design (RCD) applications in 2024, a 6.2% increase compared to 2023. This is the highest number of RCD filings ever.
About 45% of applications came from EU Member States. Germany accounted for nearly 15% RCDs in 2024, followed by Italy (12%), France (4.4%), Poland (3.9%), the Netherlands (3.2%) and Spain (3%).
However, China accounted for almost 27% of design filings, the USA 8.4%, Switzerland 3.3% and the UK 3.1%.
Filings from China were up almost 24% compared to 2023. Filings from Germany, Switzerland and the Netherlands also grew at double-digit rates in 2024.
The number of design filings examined by EUIPO increased by 7.5% in 2024.
The data were published on LinkedIn by EUIPO Director João Negrão.
“I wish to acknowledge the positive dynamic showed by innovative business in the EU and worldwide in 2024, as well as thank all our users for the trust they have placed, once again, in the EUIPO,” said Mr Negrão.
He added: “We look forward continuing to cooperate closely with all our stakeholders and strategic partners in contributing to further support competitiveness and innovation-driven economic growth.”
Picture supplied by EUIPO.
Read about EUTM trends in 2024 on the Class 46 blog here.
Posted by: Blog Administrator @ 10.06Tags: RCD, EUIPO, Joao Negrao,
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