CLASS 99
The blog for design law, in Europe and worldwide. This weblog is written by a team of design experts and fans. To contribute, or join us, or for any other reason, email class99@marques.org.
Want to receive Class 99 by email?
Click here subscribe for free.
Click here subscribe for free.
Who we all are...
THURSDAY, 15 DECEMBER 2011
UK conference - Branding in a Modern Economy 2 - IPO design plans
The UK IPO organised a second Branding in a Modern Economy conference - their page with a link to the Minister's keynote speech (which was actually pretty good, as these things go) is here.
The contributions are not yet up, but I thought I'd summarise the design portions. Tony Clayton's voice was suffering, so the economic research on designs was wittily and pithily summarised (no easy task) by Ben Mitra-Kahn. There was then a panel discussion chaired by Phillip Johnson and involving ITMA President Maggie Ramage, ACID founder Dids Macdonald, and myself for CIPA.
Andy Layton, the Director of the Trade Marks and Design Registry at the IPO, then gave some thoughts about the way forward, and I have extracted these from the IPO's Twitter stream in case there are others like myself who aren't up to the mysteries of tweeting, as follows:
Posted by: David Musker @ 18.43
Tags: conference, IPO, uk, UK government policy,
Perm-A-Link: https://www.marques.org/blogs/class99?XID=BHA307
UK conference - Branding in a Modern Economy 2 - IPO design plans
 |
| Andy Layton speaking about design rights and registration |
The contributions are not yet up, but I thought I'd summarise the design portions. Tony Clayton's voice was suffering, so the economic research on designs was wittily and pithily summarised (no easy task) by Ben Mitra-Kahn. There was then a panel discussion chaired by Phillip Johnson and involving ITMA President Maggie Ramage, ACID founder Dids Macdonald, and myself for CIPA.
Andy Layton, the Director of the Trade Marks and Design Registry at the IPO, then gave some thoughts about the way forward, and I have extracted these from the IPO's Twitter stream in case there are others like myself who aren't up to the mysteries of tweeting, as follows:
- Next Up: Andy Layton - Director Trade Marks & Designs (IPO) - 'Reform of Design IP Framework' presentation
- Today, going to talk about some of the probs with design IP system, that we have identified as result of research…
- 1st will talk about why we are going to such effort here. “Design” is wide concept incs broad spectrum of ind’s…
- In 2008, investment in design alone = 1.6% of GDP. Design investment in UK in 2008 = £33.5bn…
- Design empls lot of people in UK. Design Council surv = 230,000 designers in UK. Undervalues design activity in Britain…
- UK design registrations fell steeply after intro of EU Comm Design System in 2003, this was to be expected...
- Foreign co’s seeking protection in UK now said to be almost universally filing at OHIM rather than with us (IPO/UK)…
- 8k to 9k UK Design apps per yr, split appx 50/50 between IPO & OHIM, not consistent with vol of design activity in UK…
- For TMs, IPO seen consistent growth in the no. of UK TM filings despite advent of CTMs.
- Research suggests <1% of UK biz’s use registered designs currently...
- At the time Hargreaves did not think he had enough evidence to make a call on whether current design IP system works…
- Hargreaves said not knowing how design rights affect innov + not knowing how best to improve framework was unsatisfactory
- Research we mentioned earlier shows that for many biz’s, benefits of design protection are not clear…
- Over 59% of respondents to one researcher reported they have had their designs copied…
- Our research suggests many companies only get up to 4 yrs value from their designs…
- So what should we do to fix design IP system & what ideas emerging as result of our recently issued Call for Evidence?…
1. Needs to provide clear & simple choices how to safeguard value of design; harmonising UK design rights with OHIM…
2. Need to be relevant to current needs of biz & indiv; implications for how we struc serv we offer + speed we provide it
3. Need design IP framework to be known about – we need a good level of business awareness…
- We are compelled by EU directive to offer design reg serv, & to harmonize where poss with service being offered by OHIM…
- Many resp to Surv & Call for Evidence make clear that RCD offered by OHIM is attractive in scope of protection & cost…
- Andy closes presentation by stating big challenges to overcome, IPO working on them using evidence. He welcomes external input.
- Call for evidence next steps will be preliminary statement, will be out in due course.
- Anyone wishing to contribute evidence/research etc to TM or DESIGNS teams at IPO, email: communications at http://IPO.gov.uk
- Andy Layton - Director Trade Marks & Designs (IPO) is bringing conference to close. Thanks all for attending and contributing.
- Output of today will form conference report in the New Year. Some of today's content will be avail on IPO website soon
Posted by: David Musker @ 18.43
Tags: conference, IPO, uk, UK government policy,
Perm-A-Link: https://www.marques.org/blogs/class99?XID=BHA307
MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.
The Class 99 Archive
