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MONDAY, 11 JULY 2011
Great design -- but what about educating for IP?
The excellent and thoroughly practical Professor Ruth Soetendorp has committed a great deal of time and effort to the perennially difficult issue of introducing IP concepts into non-legal environments.  It is this context that she has pointed out to me this link to an item on the Vax website on the world's first cardboard vacuum cleaner, the intellectual creation of Loughborough University undergraduate Jake Tyler as part of a final year project.  The text which accompanies the illustration on the right reads, in part:
""With sustainability becoming an increasing concern for manufacturers, the Vax ev shows just what can be achieved when young designers are encouraged to think creatively and push the boundaries of product design," said Paul Bagwell, Director of NPD at Vax. "It's so important that manufacturers such as ourselves support young British designers like Jake, as they are the key to this country's future success"".
Describing this product as "an excellent example of commercially valuable IPR coming from undergraduate student work, and therefore an endorsement for the 'campaign' for IP education in the undergraduate curriculum", Ruth observes:
"I have tried to find out if, how and where the IP is protected, without success. Maybe its too soon? 'Jake Tyler' and 'Vax-ev' don't come up in an IPO webpage search. Nor in a search of Loughborough university's website. I'd have thought that Loughborough and Vax are savvy enough to have taken the appropriate steps to put patent and design protections in place".
Thoughts, anyone?
Posted by: Blog Administrator @ 08.35
Tags: undergraduate design education,
Perm-A-Link: https://www.marques.org/blogs/class99?XID=BHA265

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