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CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
TUESDAY, 24 FEBRUARY 2009
Business Superbrands -- Google scoops the latest poll

For the second year running, US-based search engine company Google came top of the 7th annual Business Superbrands survey, according to this article in today's Financial Times. The survey, compiled by Superbrand's' Centre for Brand Analysis, was based on the opinions of 1,500 business executives rather than on any scientific methodology.

News for European brands was mixed. British brands on the whole fared poorly: the BBC slid from 4th to 15th, BA was down to 36th from 8th in 2008, while the Financial Times itself fell from 7th to 31st. Better news for European brands was that Rolls-Royce rose from 6th to 2nd place. Michelin was up from 63rd place to 8th in 2009, while Nokia moved up to 5th from 18th in 2008.

Posted by: Blog Administrator @ 16.55
Tags: Business Superbrands survey,
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