The New York Times has published a long and informative article on the increasingly popular prosecco sparkling wine -- perhaps shortly to become Prosecco if its Italian producers have any say in the matter.  The wine, which is actually named after the grape from which it is made, has carved out new export markets and now faces competition from non-Italian wine-makers, one of whom (Rich prosecco) has engaged Paris Hilton in the eye-catching marketing campaign illustrated on the right.