Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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FRIDAY, 2 JANUARY 2009
Will prosecco follow where Champagne led the way?
The New York Times has published a long and informative article on the increasingly popular prosecco sparkling wine -- perhaps shortly to become Prosecco if its Italian producers have any say in the matter. The wine, which is actually named after the grape from which it is made, has carved out new export markets and now faces competition from non-Italian wine-makers, one of whom (Rich prosecco) has engaged Paris Hilton in the eye-catching marketing campaign illustrated on the right.
You can see what Wikipedia says about prosecco here.
Posted by: Blog Administrator @ 06.07
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