Korean vehicle manufacturer Kia Motor has opened a 75m euro design centre in Frankfurt, Germany, as part of a corporate statement of its commitment to the European market. Frankfurt is synonymous with a biennial motor show, the biggest in Europe. The BBC reports that Kia seeks to challenge the German automotive groups on their own turf, with models designed in Europe, by Europeans, for Europeans. Some of its cars are even produced in Europe, in a recently opened factory in Zilina, Slovakia.