Twenty years ago The Beatles sued Nike for $15 million over the unauthorised use of the song "Revolution" in a TV advertisement. Now it has been reported that The Beatles' entire back catalogue will be vailable for use by advertisers and may be licensed for selected "brand partnerships" that enhance the original music’s reputation. The rights to the 259 songs composed by John Lennon and Paul McCartney are owned by Sony/ATV Music Publishing. One of the first deals, a campaign for Procter & Gamble’s Luvs will use "All You Need Is Love" to promote Luvs nappies in the United States. However, the songs can only be used under the proviso that they are recorded by other artists.