CLASS 46
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TUESDAY, 23 DECEMBER 2008
Interbrand study: Italy's 10 Most Valuable Global Brands
Tags: Italy,
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Interbrand study: Italy's 10 Most Valuable Global Brands
Not very long ago, Interbrand has made public its first assessment of the most valuable Italian brands.
The outcome of the study was highlighted by Manfredi Ricca, Business Director of Interbrand Milan:
"The results recognize the economic value created by Italian brands which set global trends in fashion, style and creativity. This talent is rooted deep in our culture and history, and is an asset that distinguishes Italian brands around the world. The dominance of fashion brands on this list also shows that we have challenges in building global brands and generating value in other industries"
The full report is available here.
Posted by: Frédéric Glaize @ 17.42Tags: Italy,
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