Log in

CLASS 46


Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

Want to receive Class 46 by email?
Click here subscribe for free.

Who we all are...
Anthonia Ghalamkarizadeh
Birgit Clark
Blog Administrator
Christian Tenkhoff
Fidel Porcuna
Gino Van Roeyen
Markku Tuominen
Niamh Hall
Nikos Prentoulis
Stefan Schröter
Tomasz Rychlicki
Yvonne Onomor
WEDNESDAY, 22 OCTOBER 2008
The many faces of the "marque France"

The French governement is developping a trade mark approach to promote the country economic activities. For instance, in 2007 a license on the trade mark Le Louvre was granted to the Arab Emirates government in order to develop a Louvre museum in Abu Dhabi (see the NY Times). More recently, while in Dubai, Anne-Marie Idrac, secretary of State in charge of foreign trade, revealed a "France" trade mark. The logo featuring a stylized Eiffel tower will be a sign for French foreign trade.

The worldwide known symbol of the French capital won't shock anyone. A little less chast is another "France" trade mark, which gracefully reveals the naked charms of Marianne (not unlike the famous Delacroix painting or Sophie Marceau 2005 appearance in Cannes. By the way she was once rumored to have been the model of the Marianne sculpture which is tradionnaly placed in every tawn hall in France, but that's another story).

This "rendez-vous en France" logo is also a State-owned trade mark, to be used for the promotion of tourism in France. The typographic curbs of this trade mark were unveiled in June 2008 by Christine Lagarde, Minister of Finance.

Posted by: Frédéric Glaize @ 18.33
Tags: France, France trade marks,
Sharing on Social Media? Use the link below...
Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA694
Reader Comments: 0
Post a Comment


MARQUES does not guarantee the accuracy of the information in this blog. The views are those of the individual contributors and do not necessarily reflect those of MARQUES. Seek professional advice before action on any information included here.


The Class 46 Archive






 

 

 

 

 

 


CONTACT

info@marques.org
+44 (0)116 2747355
POST ADDRESS

9 Cartwright Court, Cartwright Way
Bardon, Leicestershire
LE67 1UE

EMAIL

Ingrid de Groot
Internal Relations Officer
ingrid.de.groot@marques.org
Alessandra Romeo
External Relations Officer
aromeo@marques.org
James Nurton
Newsletter Editor
editor@marques.org
Robert Harrison
Webmaster
robertharrison@marques.org
BLOGS

Signup for our blogs.
Headlines delivered to your inbox