Postal services around Europe seem to be making the trade mark news this week (see Birgit’s post on German POST below). The Norwegian Post has also been in the news as it decided to renew its brand and from now on it will appear under the name BRING on the corporate market. Private customers will still be served under the trade mark POSTEN, but its logo has been updated and there also is a certain family resemblance to the two new logos. According to information on the Internet, the rebranding is estimated to cost a whooping 37.6 million euros.



In 2007 a similar move was made in Finland when the Finnish Post decided to change its name to Itella and use the new name actively on the corporate market, but still retain the trade mark POSTI for the services provided for private customers. As in Norway, making an association between the two new logos was also achieved through similarities in their figurative elements.



This week Itella’s service called NETPOSTI was also in the news as the service was fixed to be part of S-Banks netbank allowing receipt of e.g. electronic invoices looking exactly like ordinary paper invoices.



NETPOSTI is defined on Itella’s website as follows: “NetPosti is a free online transaction service for all people in Finland aged 15 or over. In practice, NetPosti is an alternative to a physical mailbox coupled with a file archive. Letters that used to be delivered to your mailbox in paper format can now be sent electronically to your NetPosti mailbox.”