More brand rankings, this time with a European focus. The Austrian based European Brand Institute has published its latest study "Eurobrand 2008", which contains rankings of the 25 most valuable single European brands and of the 50 most valuable brand corporation in Europe, as well as detailed country reports. According to information available on the European Brand Institute's website, eurobrand2008 ".... also includes brands that are not publicly listed, which are very significant in Europe". Furthermore, the study has come to the conclusion that

"... [with] reference to absolute brand values per country Germany and U.K. fight for the European brand championship. Germany’s TOP10 brands represent a total amount of EUR 153 bn, U.K. (EUR 146 bn) follows closely."

According to eurobrand2008 Europe’s single most valuable brands are:

According to eurobrand2008 Europe’s most valuable brand corporations are:

1. Nokia (EUR 38,283 bn),
2. LVMH (EUR 34,907bn)
3. Vodafone (EUR 24,128 bn)
4. Telefonica (EUR 22,550 bn)
5. Unilever (EUR 21,638 bn)
6. Mercedes-Benz (EUR 21,359 bn)
7. BMW Group (EUR 20,061 bn)
8. RBS Group (EUR 19,135 bn)
9. France Telecom Group (EUR 19,123 bn)
10. Deutsche Bank (EUR 18,172 bn)

More information on methodology can be found here. A press release setting out a summary of the findings can be retrieved here (in English/PDF).