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CLASS 46

Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.

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Anthonia Ghalamkarizadeh

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WEDNESDAY, 13 AUGUST 2008
Rapid rise of Zara chronicled

The phenomenal success of the Zara retail brand is recorded in an article in today's Telegraph, "How Zara took over the high street", by Emma Soames. This article explains how Zara's strategy led to its displacing Gap in global sales, relying on sensible pricing, innovative marketing and the rapidity of its change of available stock.

Posted by: Blog Administrator @ 11.30
Tags: Zara brand,

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