"Can brands save the world? Let's hope so" was the title of The Brands Lecture 2008, organised by the British Brands Group and delivered by Richard Reed -- co-founder of Innocent Drinks. The lecture, the eighth in the series, struck a remarkably positive note, showing that profitability and social responsibility are complementary, not contradictory.

You can watch the video of the lecture in full here, or download it to read here. You can also take a look at the earlier lectures in the series here.