CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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MONDAY, 18 AUGUST 2008
Not dead, just alive elsewhere ...
Tags: Dead brands,
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Not dead, just alive elsewhere ...
"Over the years, many brands such as Oldsmobile, PanAm, and Woolworth have met untimely deaths".In the parochial context of the US market, perhaps -- but if the authors cast their eyes across the Atlantic Ocean to a far-off place called Europe, they might like to contemplate the position of WOOLWORTH. Woolworth GmbH has a billion euro business in Austria and Germany, with some 340 outlets. In the UK, Woolworths still enjoys substantial business, both at high street level and online. Beyond Europe there are also Woolworth Stores in seven regions of South Africa; the brand is believed to be alive and kicking in Australia, New Zealand and even Mexico. Posted by: Blog Administrator @ 08.45
Tags: Dead brands,
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